Fly Like Toucan Sam™ With New State Bicycle Co. And Kellogg's® Froot Loops® Collaboration

BATTLE CREEK, Mich., Sept. 7, 2017

The Froot Loops x State Bicycle Co. bike was created by State Bicycle Co.'s co-founders Mehdi Farsi, Reza Farsi and Eric Ferguson. Bonded by their mutual passion for cycling, Mehdi, Reza, and Eric carved a path that would allow them to be their most authentic selves and do whatever Froots their Loops by founding State Bicycle Co. just two years after graduating college. With the launch of this collaboration, they are hoping others will be inspired to do the same.  

"The bike we designed in partnership with Froot Loops is bright, happy and fun," said Mehdi Farsi, co-founder of State Bicycle Co. "Just like Toucan Sam, it reminds us that you don't have to do or be the expected.  You can bring your own vibrant burst of color to the world just by doing what makes you most happy or 'Whatever Froots your Loops.'"

Mimicking the iconic color combination of beloved wingman, Toucan Sam™, the bike offers eight different Froot Loops-inspired customization options for the wheels, seat, and hand grips, enabling fans to choose whatever look Froots their Loops.

Retailing for $449, the limited-edition Froot Loops x State Bicycle Co. bike is available exclusively at statebicycle.com/frootloops.

Froot Loops' partnership with State Bicycle Co. follows the launch of the Neff + Froot Loops Toucan Sam™ Shades and the Timbuk2 + Froot Loops limited edition tuck pack, as a part of a series of brand partnerships. To learn more about all of the "Whatever Froots Your Loops" collaborations, follow Froot Loops, Neff Headwear, Timbuk2, and State Bicycle Co. on Facebook, Twitter and Instagram.