Ekornes establishes subsidiary in Australia

As part of its focus on new markets Ekornes has established a
subsidiary in Sydney, Australia. Since 1988 Ekornes has sold
Stressless® products in Australia through an importer, and agreement
with the importer has been reached regarding the transition phase. In
2008 Ekornes generated sales in Australia worth some NOK 16 million.
 
By establishing a separate subsidiary the company would gain better
control of marketing and distribution in what Ekornes described as an
interesting market. "Ekornes believe there is potential for further
growth in sales of Stressless® products in Australia through the
implementation of the market concept that Ekornes work to in Europe
and the USA.
For further information, please contact CEO Øyvind Tørlen, Tel: +47
9711 1979
 
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