PR Newswire
NEW YORK, Sept. 13, 2021
NEW YORK, Sept. 13, 2021 /PRNewswire/ -- CUMULUS MEDIA's (NASDAQ: CMLS) Westwood One released the results of a study on fan engagement with the NFL based on research from GfK MRI, Ipsos, the NFL "Fan Tracker," and a special Nielsen Portable People Meter analysis of NFL listening to national broadcasts. This first-ever analysis reveals the season-long reach of Westwood One's NFL play-by-play broadcasts to be 56 million listeners.
"The research indicates the profile of the radio sports play-by-play audience is surprisingly different from the TV audience," said Pierre Bouvard, Chief Insights Officer, CUMULUS MEDIA. "The TV audience consists of casual sports fans while the audio audience is far more passionate and engaged – they are far more likely to be seen as sports experts by their friends, play fantasy sports, and attend games – this provides brands with a highly attentive audience."
Key takeaways from the findings:
*Half of Westwood One NFL audience is from AM/FM radio and the other half is from streaming/SiriusXM.
About CUMULUS MEDIA
CUMULUS MEDIA (NASDAQ: CMLS) is a leading media, advertising, and marketing services company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. CUMULUS MEDIA engages listeners with high-quality local programming through 413 owned-and-operated radio stations across 86 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across nearly 7,300 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the CUMULUS Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. CUMULUS MEDIA provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. CUMULUS MEDIA is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
Contact:
Karen Glover | CUMULUS MEDIA | kglover@westwoodone.com
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SOURCE Cumulus Media
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