BSN® Revolutionizes Pre-Workout Supplementation

BOCA RATON, Fla., June 30, 2014

Featuring advanced ingredient technology and best-in-class flavor, the new N.O.-XPLODE™ represents the beginning of a new era for the same pre-workout category that BSN® pioneered.

"Explosive energy, enhanced endurance, maximum performance – the New N.O.-XPLODE™ flat-out delivers on all fronts," said Kent Cunningham, BSN® Vice President of Marketing.  "BSN® introduced the first complete pre-workout supplement to the world in 2004. Today, our new N.O.-XPLODE™ re-defines what a pre-workout supplement can be, and should be."

Cunningham added, "To elevate an entire category takes everyone – BSN® athletes, BSN® scientists, everyone - pushing in the same direction. And no matter your field of play, the new N.O.-XPLODE™ is engineered to push you to finish first."

The new N.O.-XPLODE™ formula features three exclusive blends: Thermic Energy™, a blend to help deliver explosive energy; Endura Shot™, a concentrated beta-alanine blend to help enhance workout capacity and duration; and Myogenic Matrix™, featuring an advanced creatine blend to help athletes reach their goal of maximizing performance.

"The consumer reaction has been unprecedented," observed BSN® Senior Brand Manager Eric Hart. "More than three out of every four consumers who sampled the formula during the development process reported that it delivered the right level of energy, endurance, and muscle pumps.  Combine that with superior mixability and unbelievable flavor…the sports supplement world has changed, and the new N.O.-XPLODE™ is the change agent."

To learn more about the new N.O.-XPLODE™, plus availability at major retailers, visit www.BSNPush.com.