5W Public Relations Named PR Agency of Record for Excel Corp

NEW YORK, June 28, 2012

Excel Corp is a publicly traded licensing, merchandising, and distribution company, headed by founder and Chairman, Ruben "Ruby" Azrak. As a branding corporation, it specializes on bringing national and international brands to the retail marketplace with a remarkable record of success.

Azrak, a seasoned branding specialist, has seen Excel through an impressive 30 years of licensing experience, which has led to the establishment of retail programs that have generated sales of over one billion cumulative. Excel Corp has distinguished itself by utilizing licensing opportunities including the representation of brands, trademarks, designers, events, personalities and sports of high standing in the industry.

"5WPR is excited to work with Excel Corp. We look forward to helping to shape the Excel brand and the many initiatives they have planned," said Ronn Torossian, Founder & CEO of 5WPR.

Ruben "Ruby" Azrak, Founder of Excel Corp said "The decision to work with 5WPR is an easy one."

ABOUT 5W PUBLIC RELATIONS

5W Public Relations (www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives.  5WPR's energetic, fast-paced, and focused culture earned the firm a spot on the INC. 500 list.  One of the 25 largest independent PR firms in the US, the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications.