AdTheorent Health Audiences, Powered by HABi™, Earn Neutronian's NQI Certification for Data Quality, Privacy and Transparency

"Having the highest standard of data quality, privacy and transparency is particularly important in the healthcare industry and we are honored that AdTheorent Health Audiences, built by HABi, received the Neutronian NQI certification," said Jim Lawson, CEO of AdTheorent. "AdTheorent Health Audiences represent a groundbreaking approach to audience creation, and this certification validates AdTheorent's position as a leader in privacy-forward and industry compliant healthcare solutions." 

"We are pleased that AdTheorent Health has earned Neutronian Certification for its prioritization of data quality, privacy, and transparency," said Lisa Abousaleh, CEO and co-founder of Neutronian. "AdTheorent Health's transparent approach to audience creation, utilizing de-identified health data that is then correlated to real time programmatic signals, allows health marketers to achieve their desired advertising outcomes in the most privacy-forward way possible – this is a tangible differentiator in the health advertising ecosystem."

To learn more about AdTheorent Health, please visit AdTheorentHealth.com 

About AdTheorent
AdTheorent (Nasdaq: ADTH) uses advanced machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns for marketers. AdTheorent's machine learning-powered media buying platform powers its predictive targeting, predictive audiences, geo-intelligence, audience extension solutions and in-house creative capability, Studio A\T. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent's product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser's real-world business goals. 

AdTheorent is consistently recognized with numerous technology, product, growth and workplace awards. AdTheorent was named "Best Buy-Side Programmatic Platform" in the 2023 Digiday Technology Awards and was honored with an AI Breakthrough Award and "Most Innovative Product" (B.I.G. Innovation Awards) for five consecutive years. Additionally, AdTheorent is the only seven-time recipient of Frost & Sullivan's "Digital Advertising Leadership Award." AdTheorent is headquartered in New York, with fourteen locations across the United States and Canada. For more information, visit adtheorent.com.

About Neutronian:
Neutronian is a SaaS company providing the industry's most comprehensive approach to data privacy and quality verification. Using a standard evaluation framework, Neutronian produces independent data privacy "credit scores" and in-depth data quality certification. These solutions provide marketers with the transparency they need to confirm that their data and inventory partners are privacy compliant and ensure that their campaigns are running in privacy safe environments. High quality, privacy compliant data providers that work with Neutronian to improve their data privacy scores or achieve certification can be rewarded via faster sales cycles and increased customer trust. For more information, please visit neutronian.com.

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SOURCE AdTheorent Health