TCL Reaffirms its commitment to sports through a series of high-level new partnerships in Europe, showing its strong ambition in the region

HONG KONG, April 17, 2023

HONG KONG, April 17, 2023 /PRNewswire/ -- TCL, the world's Top 2 TV brand^[1] and top 1 98-inch TV brand, unveils its local partnerships strategy in Europe with several high-profile sponsorships across multiple markets, to spread its passion for sports and provide fans with exceptional and immersive entertainment experiences. As one of the world's leading consumer electronics companies, TCL is the go-to partner for cheering on sporting events with 2023 Mini LED and QLED TV line up that deliver superior picture quality.

An effective local multi-sport strategy for the long term

As a sport enthusiast, TCL has chosen to strengthen its commitments in Europe by supporting several leading teams and events in a wide range of competitive leagues across all sports:

• In France, TCL is the partner of the French Rugby Federation and its men's and women's XV and 7-a-side teams for a period of three years.
• In Spain, TCL is the new premium partner of the The Royal Spanish Football Federation to 2026.
• In Italy, TCL partners with the Federazione Italiana Giuoco Calciodevenant (FIGC) becoming the official partner of the Italian national Football teams to 2026.
• In UK, Middle East and Africa, TCL partners with iconic Arsenal Football Club.
• Last but not least, TCL is a premium partner of the Czech national football team, and the Győri Audi ETO KC handball team in Hungary and the Zagreb Handball Club handball team in Croatia.

Apart from Europe, TCL has a long history of partnership with the sports icons around the world, sponsoring football teams and tournaments in Argentina, Australia, Brazil, and the United States, among others. The company also has a long history of working with football icons such as the Brazilian international Rodrygo, the English international Phil Foden, the Spanish international Pedri, and Raphaël Varane, from France. TCL recently became sponsor of the CONMEBOL Libertadores, one of the most important football leagues in South America, from 2023 to 2026.

In addition to football, TCL has also been a global partner of the International Basketball Association (FIBA) since 2018 and has been a major sponsor of the FIBA EuroBasket 2022. In January, the brand also became official Sponsor of the National Football League (NFL) in North America.

Combining sport and technology for the best performance and unparalleled emotions