Smirnoff Celebrates Music For Everyone; Named Official Vodka Sponsor

The Smirnoff sponsored Live Nation festivals include:

EDC – New York (U.S.)
EDC – Las Vegas (U.S.)
EDC – Orlando (U.S.)
Nocturnal Wonderland – Los Angeles (U.S.)
Beyond Wonderland – Los Angeles (U.S.)
Beyond Wonderland – San Francisco (U.S.)
Escape from Wonderland – Los Angeles (U.S.)
White Wonderland – Los Angeles (U.S.)
HARD Red Rocks – Denver (U.S.)
HARD Summer  – Los Angeles (U.S.)
HARD Day Of The Dead – Los Angeles (U.S.)
Voodoo Music + Arts Experience – New Orleans (U.S.)
Wireless – London (UK)
EDC – London (UK)
Latitude – Suffolk (UK)
Reading (UK)    
Leeds (UK)
V Festival North – Shropshire (UK)
V Festival South – Chelmsford (UK)
Creamfields – Liverpool (UK)
Glasgow Sessions (UK)
SonneMondSterne (Germany)
Rock'n'Heim (Germany)
Pinkpop (Netherlands)
We Are Electric (Netherlands)
Dcode (Spain)

Live Nation produces more than 25 festivals in the U.S. and over 50 worldwide, with thrilling artists and diverse audiences across myriad genres of music, ranging from Electric Dance Music (EDM) to Alternative, Indie, Rock and Country.

About Smirnoff

The SMIRNOFF brand, which boasts the world's number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF vodka has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.smirnoff.com

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include JOHNNIE WALKER, GUINNESS, SMIRNOFF, J&B, BAILEYS, TANQUERAY, CAPTAIN MORGAN, CROWN ROYAL, and BEAULIEU VINEYARDS wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com

Visit www.drinkaware.co.uk and our global resource www.DRINKiQ.com for information and guidance on responsible drinking. In Great Britain, Diageo is a member of The Portman Group and supports The Drinkaware Trust.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

PLEASE ENJOY ALCOHOL RESPONSIBLY