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Here's How Augmented Reality Is Becoming Business as Usual
When applied in the enterprise market, this technology can increase productivity, reduce errors and streamline processes corporation wide.
Here's How Augmented Reality Is Becoming Business as Usual
Image credit: Courtesy of Pay Per Growth
By Pay Per Growth

While augmented reality has become fairly commonplace in our vocabulary, its capabilities are often misunderstood. With the big players like Apple and Sony harnessing the power of AR for entertainment purposes, many of us still expect to see 3D mythical creatures leaping out from a screen.

But walking with dinosaurs is just one of AR’s many possibilities. When applied in the enterprise market, this technology can increase productivity, reduce errors and streamline processes corporation wide.

We spoke to Paul Boris, COO of Smart-Glasses, augmented reality and virtual reality suppliers Vuzix, to find out why AR is so misunderstood and how demand is ramping up as we move into 2018.

“AR for many other companies is still a “party trick”, meaning, it’s intended to entertain but rarely provides sustainable business value,” he explains. With partnerships with big brand names, including DHL, AirBus and Blackberry, as well as a $5 million deal with Toshiba, the company is emerging as a market leader, ripe for acquisition in a space with many large players looking to gain a foothold.
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