Ideas in Motion: NeoMedia Technologies Participates in the MobileWorld Congress and Presents the World Its Revolutionary Vision for anOptical Messaging Interchange

ATLANTA, GA and AACHEN, GERMANY--(Marketwire - February 10, 2008) - NeoMedia Technologies, Inc. (OTCBB: NEOM), the global leader in camera-initiated transactions for mobile devices, participates in one of the world's most important events convening the mobile scene: the Mobile World Congress in Barcelona, taking place from February 11th - February 14th. It is the major industry event for companies like NeoMedia Technologies, Inc. who aim to shape the mobile industry future with revolutionary ideas. In Barcelona, NeoMedia Technologies will present its groundbreaking technology innovation to the international attendees of the Congress: The NeoReader®. This barcode reading technology enables mobile devices with cameras to read barcodes and immediately connect to digital content and services. This simple "one click" access makes the mobile Internet much more accessible for consumers -- avoiding long URLs and cumbersome menus. Consumers scan 1D or 2D barcodes from product packages, advertisements, retail displays, publications -- virtually any type of media -- and are linked directly to a specific web page or service. NeoReader® is revolutionizing the way marketers provide information and services to consumers on their mobile phones. Adding a 2D barcodes makes any medium immediately interactive and can be linked directly to the multimedia capability of the mobile Web, anytime and anywhere. It enables permission-based, highly targeted and cost-effective marketing campaigns supported by precise response tracking and reporting capabilities. The long-term vision of NeoMedia Technologies is to create, in collaboration with recognized leaders in telecommunication infrastructure management, a worldwide infrastructure for the processing of optically initiated transactions -- called the Optical Messaging Interchange. This interchange would provide the mass reach required by Brands and Advertisers, while enabling operators to leverage their investments in networks and subscribers. By embracing open standards, full interoperability, and by being barcode symbology agnostic, NeoMedia Technologies, Inc. wants to provide a global infrastructure to insure that all transactions requested by end users "work" as intended, all parties are compensated correctly, and that the technology achieves mass adoption. In doing so, NeoMedia enables a seamless, secure, and reliable platform for mobile commerce, advertising, and communication using barcodes and mobile devices. NeoMedia's mission is to offer new ways to make mobile internet transactions effortless and more accessible while enhancing customer value and convenience. Additionally, NeoMedia will show its Gavitec EXIO scanners -- the lynchpin in making mobile ticketing a reality. For example, instead of purchasing tickets at the box office, movie-goers can obtain tickets through a cash-free Web-based transaction, or from special call centers, and receive an electronic ticket as an SMS on their mobile phones. Tickets, displayed graphically in form of a 2D barcode on the phone, are read by Gavitec scanners at the entrance to the cinema, letting guests in without having to wait at the box office. To gain access, ticket holders simply place the display of their cell phone against the reading lens of the Gavitec EXIO scanner. The system compares the electronic ticket with an existing database, where it is verified by GPRS in seconds. This system dramatically expands the number of people able to use mobile barcodes for ticketing and commerce to any phone that is SMS capable. Currently only 20%-30% of users are able to use mobile bar codes for redemption of tickets and coupons verses nearly 100% of current mobile users with the Gavitec system from NeoMedia. About NeoMedia Technologies, Inc. NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in optically initiated wireless transactions, bridging the physical and mobile world with innovative direct-to-web technology solutions. To provide a robust high-performance infrastructure for the processing of optical codes NeoMedia extends their offering with award-winning Gavitec technology. Located in Germany, Gavitec AG-mobile digit is a leader in development and distribution of mobile scanners and software for mobile applications. In addition, Gavitec provides standardized and individual solutions for mobile marketing, couponing, ticketing and payment systems. To learn more visit www.neom.com, www.neoreader.com, and www.mobiledigit.de. This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement. Press Contacts: William Hoffman NeoMedia Technologies, Inc. +1 678 638 0460 whoffman@neom.com Virginie Wouters NeoMedia Technologies, Inc. +49 2405 499 22 33 wouters@neom.com Heiko Wiese Zum goldenen Hirschen +49 30 61002 137 wiese@hirschen.de