What Insuretechs are doing differently: Considering the alteration in customer expectations, lifestyles and preferences, the industry is ripe for change. Developing the products consumers want against the backdrop of a rigid and yet always-evolving regulatory environment, as well as fixed ideas on how the industry operates, has slowed the progress of most insurers and emphasized why new technology-inclined start-ups are gaining ground. Unencumbered by historical precedents, they are able to react to customer demands in new ways, customizing coverage as well as pricing to gain customer confidence and wallet share in the following ways:
•§Educating consumers about the different insurance products available, different types of coverage, how much they need, and where and how to purchase
•§Providing consumers the opportunity to compare insurance products side-by-side, to evaluate different carriers products and pricing
•§Offering insurance products for only the duration of time for which they are needed (i.e. shorter term for rentals, etc.) direct from a smart phone
•§Providing an omni-channel buying experience – where someone can start their purchase in one channel and finish seamlessly in another, while also enabling the bundling of additional products to help carriers retain and grow share without additional risk
New entrants all have one thing in common. They’re banking on the changing customer environment, and the slow response of incumbent P&C insurers in the face of these changes, but some incumbents have already begun to act, taking back market share with new moves of their own.
Partnering on the road ahead: A rapidly changing environment calls for extraordinary measures. Learn how leading insurers are creating a more customer-centered environment by downloading the full paper on, How Insuretech will Revolutionize the P&C Insurance Industry.
www.actua.com/...ech-will-revolutionize-pc-insurance-industry/