eMarketer: So when consumers search on mobile, what’s the retailer’s goal? Is it to get consumers to buy something online, to get them into the store, or show them an mcommerce ad, perhaps?
CEO Thiel from Local Corp: Most of the top 100 retailers have omnichannel programs in place, with sophisticated and well-developed ecommerce sites and brick-and-mortar stores.
More and more, with retailers like Wal-Mart and Target, the brick-and-mortar location is becoming a localized distribution center. It doesn’t matter if you’re buying online, picking up in-store, having something delivered in a store or ordering it online for home delivery. Retailers just don’t care. What they care about is that the purchase is made, and they’re setting up their systems so that omnichannel becomes the core mantra.
Newest Strong Expanded List of Krillion-Retailers
• AT&T
• Ace Hardware
• Ann Taylor
• Apple
• Bed Bath And Beyond
• Best Buy
• Big 5 Sporting Goods
• Blockbuster
• CVS
• Carters
• Catherines
• Coldwater
• Creek
• ColumbiaCostco
• #$%$ Sporting Goods
• Express
• Foot Locker
• Fossil
• Fry's
• GameStop
• Harbor Freight
• Harry & David
• Home Depot
• IKEA
• JC Penney
• Kmart
• Levi's
• Lowe's
• Macy's
• Micro Center
• Nordstrom
• Orchard Supply Hardware
• Office Depot
• OfficeMax
• PC Mall
• Pauls Tv
• Petco
• Pottery Barn
• Pottery Barn Kids
• REI
• RadioShack
• Rite Aid
• Saks Fifth Avenue
• Sony Store
• Sperry Top-Sider
• Staples
• Sur La Table
• Target
• Teavana
• The Children's Place
• Toys R Us
• True Value Hardware
• Walgreens
• Wal-Mart
• Williams Sonoma