Chief Analyst Pre-Market Reports
RightSmile, Inc. (PINKSHEETS: RIGH) FULL REPORT
Plan of Operation
In February 2011, RightSmile acquired Kazore, Inc. dba Full Spectrum Media (now DevTek,
LLC), changing its core business from teeth whitening systems to online marketing and development,
Including web, mobile application, and search engine optimization. In January 2012, RightSmile acquired
BG Medical Technologies, Inc., replacing executive management, and began the transition of its core
business model to software and technology development specific to the healthcare industry. BG Medical
develops technology and research software for with a focus on patient solutions for natural and herbal
healthcare, including medical cannabis. Its products collect data through a network of proprietary software, utilized by patients, retail operators, and medical professionals. The Company’s current flagship product, BudGenius.com, is a social web platform designed to assist cannabis patients in selecting regionally available medicine that is paired to their needs. The Company operates an analytical chemistry laboratory designed for natural medicine study, which is utilized to determine potency and safety guidance for patients and medicine manufacturers. Data collected from the laboratory is combined with patient feedback to produce information that benefits retail operators, and informs patients on best available treatment options.
BudGenius.com maintains the most comprehensive online public database for scientifically tested cannabis worldwide.
In 2010, BG Medical’s BudGenius product entered the alternative healthcare market, becoming
the nation’s most popular medical cannabis testing laboratory. BudGenius’ laboratory utilizes gas
chromatography machines to conduct its testing procedures. This is similar to methods employed by
pharmaceutical laboratories and biotech research firms. BudGenius results are displayed online upon
BudGenius.com and within deployable website tools provided to clients. Results are also shown within
cannabis dispensaries throughout California. BudGenius utilizes custom software to pair specific plant
genetics to patient ailments such as pain relief, anxiety, and nausea. Assuming financial resources are in
place to do so; BudGenius plans to expand its services to also address critical ailments such as cancer,
Parkinson’s Disease, Alzheimer’s, and more.
BudGenius’ custom analysis software is the primary differentiator between itself and competitive
testing laboratories. BudGenius combines analytical chemistry research with social web software that
receives patient feedback (crowd sourcing) to determine the net medical effects of chemicals present within plant medicines.