We’re well on the way to building a programmatic platform.
Local Corp CEO Fred Thiel, Tuesday, May 05, 2015 (Street Fight)
Local Corp have created a huge opportunity in two areas. One is in programmatic, the other is in mobile search.
We came up with a set of initiatives that we’ve been executing that allow us to leverage the traffic and data we collect about consumers and consumer intentions through our search business, and leverage that programmatically. We’re well on the way to building a programmatic platform. On the mobile side, we wanted to provide a solution for search for mobile phone users that was different than what the Google/Yahoo traditional browser vendors were doing.
Local Corp CEO Fred Thiel, Tuesday, May 05, 2015 (Street Fight)
Local Corporation Taps Rocket Fuel Digital Marketing Hub to Deliver Programmatic Audience Extension
Rocket Fuel’s Audience Accelerator Hub Enables Local to Further Monetize High-intent Visitors Across Devices
IRVINE, Calif. & REDWOOD CITY, Calif.--(BUSINESS WIRE)--Apr. 29, 2015-- Local Corporation (NASDAQ:LOCM), a leading local search and advertising technology company, and Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced that they have signed a deal for Local’s new programmatic media-buying initiatives.
As part of the agreement, Local Corporation will leverage Rocket Fuel’s Audience AcceleratorTM Ad Seller Hub with DMP and DSP capabilities to deliver programmatic audience extension and search retargeting on behalf of Local’s advertisers. It will also syndicate first-party data from its flagship site
Source: local.com