Local.com aussichtsreich

The valuation of Trulia is a joke

Trulia has similar revenues like Local Corp, but with 881 million the 22-fold market-cap of the idiotic low 40 million of Local Corp.

Trulia: Revenue for the first quarter 2013 was $24 million and Adjusted EBITDA was positive $1.2 million.

Local Corp: First quarter 2013 revenue of $21.8 million represents an increase of 4 percent over fourth quarter 2012 revenue of $20.9. The company reported positive Adjusted EBITDA for the first quarter 2013 of $605,000as compared to fourth quarter 2012 negative Adjusted EBITDA of ($924,000).

kann ich nur feststellen: "Stellt Euch vor es gibt gigantische Chancen, aber keiner geht hin."

Ich glaube, dass ich noch öfter auf dieses Posting verweisen kann.

www.mobilemarketer.com/cms/news/advertising/14703.html

positioniert finde, hängt u.a. daran, was in diesem Abschnitt aus dem Text im meinem letzten Posting steht:

“Hyper local targeting is probably the biggest win in mobile,” said Howie Schwartz, CEO of Human Demand. “That is something that desktop can’t do – it can’t do location at that level.

“Hyper local is probably the biggest thing that is going to push mobile advertising this year,” he said.

“On the advertiser side the demand is 100 percent there. In Q4, we had three times the number of campaigns that required hyper local targeting.”

gruß

und unterbewertet! Keine Frage! Habe eine erste Position (2000 Stück zu 1,69$) gekauft...

Vergleiche mit Unternehmen wie Yelp und Trulia hinken aber leider doch völlig...

OK - die MUV sind großartig bei Local.com. Ansonsten ist aber ein weiter Weg zu gehen...Vor allem was die Kapitalausstattung anbelangt...für die Bewertung sind viele andere Stellschrauben genauso wichtig wie die MUV...  

aber mindest eine Kursverdoppelung, mehr ist dagegen meines Erachtens noch wahrscheinlicher.

Basis für meine Prognose sind zunächst einmal die folgenden harten Fundamentals (die weichen sind noch sehr viel besser), die ich schon weiter oben angeführt habe und die ich jetzt noch einmal wiederhole (dabei muss man diese in Relation zu der absurc niedrigen Marktkapitalisierung von 40 Millionen setzen):

First Quarter Results Highlights:
“We were pleased to see revenue growth coupled with margin expansion during the quarter. Our first quarter gross margin was 28 percent, up four points from the prior quarter. In addition, we improved our liquidity by returning to positive cash flow from operations, coupled with a $5 million convertible note offering that closed in April 2013,” added Ken Cragun, Local Corporation chief financial officer.

• Revenue – First quarter 2013 revenue of $21.8 million represents an increase of 4 percent over fourth quarter 2012 revenue of $20.9 million.

• Adjusted EBITDA – The company reported positive Adjusted EBITDA for the first quarter 2013 of $605,000, or $0.03 per diluted share, as compared to fourth quarter 2012 negative Adjusted EBITDA of ($924,000), or ($0.04) per diluted share.

Fiscal 2013 Financial Guidance:
The company reiterates its previous financial guidance.

Revenue - The company expects 2013 revenue of between $93 million and $95 million, which at the mid-point, is an increase of 12 percent, over the fourth quarter 2012 exit run rate.

Adjusted EBITDA – Positive Adjusted EBITDA for 2013 is expected to be at least $5 million an increase from the ($553,000) negative Adjusted EBITDA in 2012.

 

 

Ist es ein Kaufsignal?

von mir erwartest, kann ich Dir nicht dienen - denn ich kenne mich zwar damit aus, halte die aber komplett für Hokuspokus-Fittipus-Dreimal-Schwarzer Kater. Und meine Ausführungen in diesem Thread sind aus der Sicht eines Langzeitanlegers geschrieben.

Die aus den obigen Fundamentals ableitbaren Kennzahlen sind dagegen für das hier betrachtete Segment noch besser als sehr gut.

Das KGV auf der Basis des Adjusted Ebitda liegt bei 7,5.

Das Kurs-Umsatz-Verhältnis bei 0,4.


Das sind im Vergleich zu den Zahlen der Konkurrenz Zahlen wie von einem anderen Stern, selbst wenn man beim KUV die relativ hohen costs of revenues, die Local Corp hat, berücksichtigt.

• Sequential revenue growth from $20.9 million in Q4 to $21.8 million in Q1, up 4%

• Margin expansion drove positive cash flow from operations one quarter ahead of schedule

• Record traffic:
» Overall traffic on the site and network was a record 106 million monthly unique visitors (MUV)
» Organic traffic on the site was a record 49 million MUVs
» Mobile traffic was 32 million MUVS for the first quarter 2013

• Costs savings due to cessation of direct sales efforts during 1Q

• Made significant progress on key objectives for the year:
» Expand gross margins on our largest revenue stream (O&O) – total gross margin up 4 points
» Expand revenue of our highest gross margin business (Network) – Network ex TAC up 67% from prior year quarter

• Reiterating prior guidance:
» Revenue between $93 million and $95 million
» Adjusted EBITDA of at least $5 million

•Completed a $5 million convertible note financing in April 2013

media.corporate-ir.net/media_files/IROL/18/...009)%20FINAL.pdf

The Marketing Corner: Hyper-Local Marketing Benefits
By Adele LassereCreated: December 13,

“Hyper-local marketing” has become a dynamic method to hone coveted budgets into specific geographic areas or audiences. Its importance continues to grow as marketers make tough decisions about where and how to deploy their marketing messages.

So, just who should consider hyper-local marketing? Simply put: Anyone who is very niche in audience and/or has a narrow geographic focus!

Source: The Epoch Time (English Edition)

ist eine umwerfende Zahl und die Marktkapitalisierung von ca. 40 Millionen daher extrem absurd und meines Erachtens ausschließlich das Ergebnis von nacktem Shortselling.



THE NUMBER: Our Network, which reaches over 12 million MUVs - that are together with 24 million form Owned and Operated = 36 million MUVs


From 10K of Local Corp: "Our Network, which reaches over 12 million MUVs, is our second largest source of revenue and is our largest gross margin business by percentage and in real dollars. Our product is a nationwide database of local business and product listings along with ad feeds which monetize those listings. We provide our product in the form of a hosted solution or via an XML feed solution. Our hosted solution is designed to generate search engine optimization (“SEO”) traffic to our partners’ sites and this helps those partners to increase their reach to new online users. As with Local.the flagshipsite, we monetize those users with ads placed alongside our content and we share revenue generated from those ads with our partners. Our XML feed solution is provided to sites that prefer to maintain their own look-and-feel and we share revenues in a similar fashion. Our Network consists of over 1,200 partner websites, such as local newspaper, television and radio station websites and we have twelve month auto-renewing contracts with the majority of our partners. Our Network enables us to reach a larger audience than we can reach on our flagship-site alone."

für Google sein:

"AKTIE IM FOKUS: Google erstmals über 900 US-Dollar18:57 15.05.13 NEW YORK (dpa-AFX) - Die Aktie von Google (Google Aktie) ist am Mittwoch erstmals in der Unternehmensgeschichte über 900 US-Dollar gestiegen. Zuletzt notierten die Titel des Internetkonzerns 2,41 Prozent fester bei 908,51 Dollar. Damit gehörten sie zu den Favoriten der Anleger im Technologiewerte-Index Nasdaq 100 (Nasdaq 100), der zeitgleich 0,24 Prozent gewann. Nach dem Sturmlauf der vergangenen Monate steht die Aktie nun gut 28 Prozent höher als Ende vergangenen Jahres. Der Nasdaq 100 legte im selben Zeitraum um knapp 13 Prozent zu.

Aber 20% seiner Google-Aktien zu verkaufen und diese Summe in Aktien von Local Corp zu investierenl, könnte eine weise Entscheidung sein.

activities.local.com/local.php?ST=US&RE=

Strong growth of earnings through Network with his valule organice traffic, high gross margins and high growth

"When you take a step back, you can see that our Network business is characterized by multiyear publisher relationships, high value organic traffic, high gross margins and high growth. Based on just our Network business alone, one was I have to say that is a corporation were undervalued. We believe that the value of this business will be realized as we grow earnings per share this year."

Source: Transcript of Conference Call (Read more direct on the site of Seeking Alpha)

We believe we’re well positioned for the transition to our mobile local ecosystem

"We’re fortunate and then we have many mobile assets including IP, award winning apps, search traffic and even demand from our network partners is simply need our help to play in mobile. We spend a lot of time developing our strategic plan and although we have more work to do. Overall, we believe we’re well positioned for the transition to our mobile local ecosystem."

Source: Transcript of Conference Call (Read the complete text to this and other aspects direct on Seeking Alpha) Less

Mobile traffic of Local Corp grew 167% from Q1/12 to Q1/13 - from 12 million to 31 million

The company reached mobile traffic of 32 million monthly unique visitors (MUVs) during the first quarter 2013, up 167 percent from 12 million MUVs during the year ago period.

REVENUE 2006 - 2013 CAGR = 31%

Founded/IPO 1999/2004

Reach ~1 million consumers/day

Flagship Site of Local Corp – Top 100 US Site

Network Over 1,200 local sites

Patents 12 issued + 7 pending
I
Employees ~100

Better Local Audiences at Scale throug Fusion by Local of Local Corp

Fusion by Local makes it possible for brand marketers to reach engaged, ready-to-buy local audiences on a national scale though our vast community of 1,200+ trusted news sites. No need for multiple local vendors and direct relationships to implement local campaigns for their clients. Through a single point of contact, agencies now have access to highly desirable news sites in our transparent premium ad network.

Fusion by Local gives your clients the ability to reach millions of people every month in the markets that matter most – simply and efficiently. We work through direct publisher partnerships to offer advertisers tremendous reach within specific categories or DMAs. Whatever your needs are, we work with you to customize and optimize a perfect-fit advertising campaign across the best sites, audiences and channels.

Spend less time on buying and more time on strategy.

It is a joke, that Yelp has the 50-fold market-cap and Tumblr the 27-fold price of Local Corp, but both less US-Monthly-Unique-Visitors (newest numbers from Siteanalytics)

Local Corp (market-cap of 40 million) development of Unique Visitors:

11/2012: 18,745,842 Monthly Unique Visitors

12/2012: 22,738,206 Monthly Unique Visitors

01/2013: 26,410,927 Monthly Unique Visitors

02/2013: 24,017,605 Monthly Unique Visitors

03/2013: 24,427,755 Monthly Unique Visitors

04/2013: 23,785,928 Monthly Unique Visitors

Compare with the development of Yelp's (market-cap of 2 billion) Unique Visitors:

11/2012: 19,358,705 Monthly Unique Visitors

12/2012: 21,017,483 Monthly Unique Visitors

01/2013: 22,293,301 Monthly Unique Visitors

02/2013: 21,063,155 Monthly Unique Visitors

03/2013: 23,364,095 Monthly Unique Visitors

04/2013: 22,252,993 Monthly Unique Visitors
Compare with the development of Tumblr’s (offer of Yahoo of 1.1 billion) Unique Visitors:

11/2012: 24,610,970 Monthly Unique Visitors

12/2012: 26,348,660 Monthly Unique Visitors

01/2013: 26,003,223 Monthly Unique Visitors

02/2013: 24,082,558 Monthly Unique Visitors

03/2013: 22,990,413 Monthly Unique Visitors

04/2013: 23,21,082 Monthly Unique Visitors

krillion.com/irvine+ca.z.html

Die Übernahme durch Facebook, Yahoo oder Microsoft...

Das wäre das logischste...