NeoMedia Secures $8.7 Million Financing Commitment to AccelerateImplementation Plans

ATLANTA, GA--(Marketwire - August 04, 2008) - NeoMedia Technologies,
Inc. (OTCBB: NEOM), the global leader in mobile barcode scanning,
announced today that it has received an $8.7 million financing
commitment from YA Global Investments, LP -- a private investment
firm that specializes in structured finance and direct investments,
subject to NeoMedia achieving certain agreed upon milestones over the
next six months.
 
The funds will accelerate implementation of NeoMedia's aggressive
go-to-market plans under new CEO, Iain McCready. These plans will
focus on providing mobile barcode scanning infrastructure to
carriers, NeoReader scanning software to handset manufacturers and
code implementation products to the advertising community. NeoMedia
also offers flexible and creative IP licensing models to enable each
of these constituents to develop solutions that enrich the mobile
barcode ecosystem.
 
"We have great confidence in Iain and believe he will be a successful
steward of our investment by leveraging NeoMedia's expertise and
technology to bring barcode scanning technology into the mainstream.
Iain understands the importance of interoperability and
standardization in enabling a global ecosystem. More importantly, he
understands the path to revenue realization is predicated on
disciplined product strategy and operational precision," stated Jerry
Eicke, partner at Yorkville Advisors.
 
"Obviously, we are pleased by Yorkville's continued investment in our
business. They have been supportive partners in NeoMedia's efforts to
establish a business system the world can embrace. The time is now
for NeoMedia to leverage our strong intellectual property, technology
solutions and industry expertise to mobilize this mobile barcode
ecosystem," stated Iain McCready, CEO of NeoMedia. "It's taken a lot
of time and effort to get the vision and relationships in place. Now
we are well positioned to execute our product roadmap and provide
best-in-class experiences for our customers, partners and consumers."
 
"By providing access to NeoMedia's IP and championing
interoperability, global adoption of mobile barcode scanning can be
achieved. Our funding provides NeoMedia with the support needed to
develop next generation products and enable global support of its IP
licensing efforts," added Jerry Eicke, partner at Yorkville Advisors.
 
About NeoMedia Technologies, Inc: NeoMedia Technologies, Inc. (OTCBB:
NEOM) is the global leader in optically initiated wireless
transactions, bridging the physical and mobile world with innovative
direct to web technology solutions. To provide a robust
high-performance infrastructure for the processing of optical codes
NeoMedia extends their offering with award winning Gavitec
technology. Located in Germany, Gavitec AG-mobile digit is a leader
in development and distribution of mobile scanners and software for
mobile applications. In addition, Gavitec provides standardized and
individual solutions for mobile marketing, couponing, ticketing and
payment systems. To learn more visit www.neom.com, www.neoreader.com,
and www.mobiledigit.de.
 
This press release contains forward-looking statements within the
meaning of section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. With the exception of
historical information contained herein, the matters discussed in
this press release involve risk and uncertainties. Actual results
could differ materially from those expressed in any forward-looking
statement.
 
Press contacts
 
Terry Griffin
NeoMedia Technologies, Inc.
+1 678 638 0460 x111
tgriffin@neom.com
 
Virginie Wouters
NeoMedia Technologies, Inc.
+49 2405 499 22 33
wouters@neom.com
 
Heiko Wiese
Zum goldenen Hirschen
+49 30 61002 137
wiese@hirschen.de