Yellow Pages Announces Exclusive Licensing Agreement with MyTime in the Canadian Market

MONTREAL, July 5, 2017

MONTREAL, July 5, 2017 /CNW Telbec/ - Yellow Pages (TSX: Y), a leading digital media and marketing solutions provider in Canada, announced today an exclusive licensing agreement to resell in Canada the MyTime all-in-one commerce platform that includes online booking, automated marketing, point of sale, and analytics for local businesses.

MyTime enables online scheduling, client communications as well as online and mobile commerce and payment processing, within a single integrated cloud-based solution.

Through MyTime, Yellow Pages will equip small and medium-sized enterprise (SME) customers with online booking and payment capabilities directly in their websites, Google search results, social media pages such as Facebook and Instagram, and within the YP search network. The integrated messaging component also allows SMEs to communicate with their customers in real-time through web chat or SMS, reducing wait times and accelerating interaction and transaction.

"Digital has moved the consumer/business relationship beyond a simple search and find dynamic. Now the expectation of consumers is for interaction and, more importantly, seamless transactions all in one place," said Pascal Thomas, Senior Vice-President and Chief Digital Officer, Yellow Pages. "Through integrating the MyTime solution into our offering, Yellow Pages will help answer critical business needs for SMEs such as customer interaction, online appointment scheduling and payment. Moreover, these services will become instantly accessible and affordable to SMEs across Canada."

Yellow Pages will begin offering the MyTime solution by region in 2017, eventually making it available to the company's SME customers across Canada and all future customers by 2018.

MyTime's point of sale (POS) solution also allows for easy integration with payment hardware, facilitating transactions for offline merchants, a service Yellow Pages will offer in the future.