Vera Bradley To Open Flagship Store In SoHo

NEW YORK, Aug. 31, 2016

"We are thrilled to open our first Vera Bradley store in New York City," said Robert Wallstrom, CEO. "We look forward to showcasing our iconic collections and signature in-store experience to both the local community and tourists. With its well-edited roster of fashion retailers, SoHo is an ideal flagship location. We hope our many loyal Vera Bradley customers will love the store and will engage in all that we have to offer." 

The dual level store will debut the brand's newly redesigned logo and store concept. The store design stands true to the brand's aesthetic, featuring signature design elements married with new architectural detail and digital innovation. Heritage elements include a ping-pong table, reminiscent of the brands origins; as well as a wall of exclusive limited edition duffel bags that pay homage to our new location by incorporating iconic NYC scenic patterns and prints. Digitally triggered technologies are used throughout the store. Three digital wall displays virtually bring to life the brands iconic patterns, an interactive touchscreen allows store visitors to participate via social media in the brands "It's Good To Be A Girl" campaign launching September as well as shop in-store on VeraBradley.com. The space features exclusive sketches from fashion illustrator Dallas Shaw and a Sugarfina wall of sweets for customers to make their own takeaway treats.

For more updates on Vera Bradley and their upcoming New York City SoHo flagship store, located at 411 W Broadway New York, NY (between Prince St. and Spring St.), follow them at @VeraBradley on Twitter and Instagram.

About Vera Bradley, Inc.
Vera Bradley is a leading designer of women's handbags, luggage and travel items, fashion and home accessories and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand's innovative designs, iconic patterns and brilliant colors continue to inspire and connect women unlike any other brand in the global marketplace. The Company's commitment to bringing more beauty into women's lives includes its dedication to breast cancer research through the Vera Bradley Foundation for Breast Cancer. For more information about Vera Bradley (Nasdaq: VRA), visit www.verabradley.com/mediaroom.

Vera Bradley Safe Harbor Statement
Certain statements in this release are "forward-looking statements" made pursuant to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements reflect the Company's current expectations or beliefs concerning future events and are subject to various risks and uncertainties that may cause actual results to differ materially from those that we expected, including: possible adverse changes in general economic conditions and their impact on consumer confidence and spending; possible inability to predict and respond in a timely manner to changes in consumer demand; possible loss of key management or design associates or inability to attract and retain the talent required for our business; possible inability to maintain and enhance our brand; possible inability to successfully implement our growth strategies or manage our growing business; possible inability to successfully open new stores as planned; adverse changes in the cost of raw materials and labor used to manufacture our products; and possible adverse effects resulting from a significant disruption in our single distribution facility. More information on potential factors that could affect the Company's financial results is included from time to time in the "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" sections of the Company's public reports filed with the SEC, including the Company's Form 10-K for the fiscal year ended January 31, 2015, and its Form 10-K for the fiscal year ended January 30, 2016 to be filed with the SEC. We undertake no obligation to publicly update or revise any forward-looking statement. Financial schedules are attached to this release.

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