Kinesso Partners with Bell DSP for Access to Canada's Most Advanced Connected TV Audience Solution

TORONTO, May 8, 2023

Key Tags: @BellMediaPR, @TheLede_CA

To tweet this release: https://thelede.ca/jH8h2G

TORONTO, May 8, 2023 /CNW/ - Bell Media announced today that Kinesso, the marketing engine of global marketing provider Interpublic Group (IPG), is the first client to harness the power of Bell Media's Connected TV audience solution to further target Canadians. Available exclusively through Bell DSP, Bell Media offers Canada's most advanced Connected TV audience solution, which leverages Bell's proprietary audience segments.

"As a technology-enabler with seamless data-driven solutions for leading global brands, we are thrilled to be partnering with Kinesso," said Perry MacDonald, VP, Advertising Sales, Partnerships at Bell Media. "At Bell Media, we are committed to equipping Canadian advertisers with the latest technologies and insights to meet their business needs. While Connected TV is a fast growing platform in Canada, the ability to target this increasing audience remains limited. With this launch, Bell DSP adds another layer of sophistication to our suite of marketing solutions, while putting the needs of our clients first."

"We are excited to partner with Bell Media and utilize their Connected TV data for better overall audience targeting across the Bell ecosystem," said Christy MacLeod, EVP, Data and Tech at IPG Kinesso Canada. "Bell DSP's precise targeting capabilities, combined with Bell's exclusive audience data, offer us another powerful data set to drive results and engagement among our Canadian target audiences."

Connected TV viewership has tripled over the last two years, according to Media Technology Monitor, resulting in one of the fastest growing advertising markets in Canada. As viewing options in Connected TV grow, advertisers face the challenges of a highly fragmented industry built on a complex ecosystem of devices and platforms. In response, Bell Media has created a unified audience solution, making it easier for advertisers to target audiences. This Connected TV audience solution provides brands and advertisers the unique ability to target all Canadian Connected TV audiences with a variety of characteristics, such a geography, online behaviours, financial indicators, and media consumption with the easy to use self-serve capabilities of Bell DSP.