PR Newswire
SAN FRANCISCO, July 31, 2019
SAN FRANCISCO, July 31, 2019 /PRNewswire/ -- Salesforce (NYSE: CRM), the global leader in CRM, today released a new Forrester Consulting study[1] quantifying the Total Economic Impact and benefits of Salesforce Lightning for Service Cloud. In the study, Forrester found that a composite service organization deploying Lightning Experience obtained a return on investment (ROI) of 475 percent over three years. Salesforce also announced today the general availability of more than a dozen features only available in Lightning Experience, including In-App Guidance and Smart Macros.
Lightning Experience redefines productivity for the age of CRM - offering a modern, intuitive user experience, access to innovations like artificial intelligence, and a modern framework for building and customizing apps fast. With more than 16 million custom pages, 1 million custom apps and over 2,000 Lightning-ready apps on the AppExchange, Lightning Experience is the present and future of CRM - empowering admins, developers and business users to build completely customized experiences at the center of their workflow.
"In our view, Forrester's latest study accentuates how Lightning Experience can be an engine for growth and productivity for any business," said Jonathan Sigler, Executive Vice President of Lightning Platform, Salesforce. "With more customers than ever set to turn on Lightning Experience, we believe that companies across every industry will reap the benefits of a more productive, smarter CRM."
Forrester's results also revealed significant cost savings and business benefits for service organizations that have deployed Lightning Experience - reducing support handling time by two minutes per contact and time for post-contact documentation tasks by 75 percent.
Among the other potential benefits, Forrester found that over three years a composite service organization:
According to a customer interviewed for this study, the director of customer service operations at a pharmaceutical company: "Salesforce Lightning didn't require as much training because it is more intuitive, and we eliminated multiple ways to do things."
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Another customer interviewed for this study, the enterprise service applications manager for a medical hardware vendor, commented on the improved agent consoles and efficient guided workflows found in Lightning Experience, concluding: "Obviously Lightning has improved both the agent's and the customer's experience."
New Lightning Experience Transition Tools jumpstart the move to Lightning Experience
As part of the Winter '20 release, Salesforce will automatically enable Lightning Experience. This will occur on a rolling basis starting in September for orgs with editions that support Lightning Experience, and users will still have access to Salesforce Classic.
To help customers get ready, Salesforce provides a free set of transition tools, which have already helped tens of thousands of customers successfully make the move to Lightning Experience.
Updates to Lightning Experience transition tools include:
Leading brands boost productivity and optimize operations with Lightning Experience
Thousands of companies today are accelerating business growth by driving new levels of efficiency and productivity using Lightning Experience. Here's how innovative companies SurveyMonkey and Wiley have reinvented their businesses after turning on Lightning Experience:
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About the Total Economic Impact™ Salesforce Lightning study
Commissioned by Salesforce, The Total Economic Impact™ of Salesforce Lightning for Service Cloud study was developed through interviews with four customers that had deployed Lightning Experience in the past three years. Forrester Consulting aggregated customer interview information and data into a composite organization to calculate the quantifiable and unquantified benefits that deploying Lightning Experience could have on a service organization.
About Salesforce
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain—to create a 360-degree view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
[1] The Total Economic Impact™ Of Salesforce Lightning For Service Cloud, a May 2019 commissioned study conducted by Forrester Consulting on behalf of Salesforce.
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SOURCE Salesforce
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