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SkinnyPop® Launches New Microwave Popcorn And Popcorn Cakes

Mittwoch, 15.02.2017 15:05 von PR Newswire

PR Newswire

AUSTIN, Texas, Feb. 15, 2017 /PRNewswire/ -- SkinnyPop® Popcorn, anchor brand to Amplify Snack Brands, Inc. ("Amplify" or the "Company") (NYSE:BETR) and a pioneer in the better-for-you, ready-to-eat popcorn category, is extending its brand beliefs of simple, transparent ingredients and great taste to new categories. New SkinnyPop Popcorn Cakes, Popcorn Mini Cakes and Microwave Popcorn are rolling out nationwide this month, giving consumers new ways to enjoy their snack-time favorites.

"Amplify and our anchor brand, SkinnyPop Popcorn, are always looking for innovative ways to bring variety and delicious taste to better-for-you snacking categories," said Amplify Snack Brands President and Chief Executive Officer Tom Ennis. "We're excited to leverage SkinnyPop Popcorn's strong brand equity, quality, better-for-you product attributes and best-in-class brand loyalty to expand our family of brands. Retail partner and consumer response to these new products has been extremely positive and we are excited about their future potential as we continue to grow and innovate our SkinnyPop product portfolio."

Consumers can also now enjoy microwave popcorn the SkinnyPop way. New SkinnyPop Microwave Popcorn delivers delicious flavor in an innovative, chemical-free lined pop-up box that creates a unique, no-mess eating experience snackers can feel good about. Popping SkinnyPop Microwave Popcorn is almost as fun as eating it! Almost.

Made with 100% SkinnyPop Popcorn, new SkinnyPop Popcorn Cakes and Popcorn Mini Cakes bring a pop of flavor to the rice cake category. Blazing a new trail with the introduction of popcorn cakes, SkinnyPop offers in-demand benefits—including easy-to-pronounce ingredient lists and Gluten-Free, Non-GMO and Whole Grain certifications—in a whole new way.

"These exciting product lines are natural extensions for a disruptive and beloved brand like SkinnyPop," said Ennis. "We know our simple, transparent and great-tasting ingredients can evolve these categories—the same way they did ready-to-eat popcorn. We're looking forward to sharing other innovations yet to come in 2017 and beyond."

Product Details:

  • SkinnyPop Popcorn Cakes come in Sea Salt, Maple Brown Sugar and White Cheddar flavors and are packaged in individual serving sizes to maintain freshness. No more losing half a bag to staleness!
  • SkinnyPop Popcorn Mini Cakes are the perfect on-the-go snack, available in three flavors including: Sea Salt, Cinnamon and Sugar, and Sharp Cheddar.
  • SkinnyPop Microwave Popcorn comes in Sea Salt and Butter flavors. Additionally, skip the mess because SkinnyPop Microwave pops in a chemical-free pop-up box and is free of GMOs, PFOAs and diacetyl.
  • SkinnyPop's latest products are available online and at major retailers nationwide with additional distribution rolling out throughout the year.

About SkinnyPop® Popcorn

SkinnyPop® Popcorn is a ready-to-eat popcorn brand under the Amplify Snack Brands portfolio. Pure Popped Perfection™ says it all. SkinnyPop Popcorn believes in snacking without compromise. To us, that means using the fewest, cleanest and simplest ingredients possible to bring fans the best-tasting popcorn—that's the Skinny! SkinnyPop Popcorn has three simple ingredients: popcorn, sunflower oil and (just the right amount of) salt. Our products contain no artificial ingredients, colors, flavors or preservatives and are free of all major allergens including peanuts, tree nuts, dairy and soy. We're proud to be Non-GMO, Gluten Free, Kosher, Vegan and Whole Grain certified.

To learn more about SkinnyPop Popcorn, visit or follow the brand on social media: Facebook (SkinnyPop Popcorn), Twitter (@theskinnypop) and Instagram (@theskinnypop).

About Amplify Snack Brands, Inc.

Headquartered in Austin, Texas, Amplify Snack Brands is a high growth snack food company focused on developing and marketing products that appeal to consumers' growing preference for Better-For-You (BFY) snacks. Our brands SkinnyPop®, Tyrells®, Paqui® and Oatmega® embody our BFY mission of "snacking without compromise" and have amassed a loyal customer base across a wide range of food distribution channels in the United States, United Kingdom, Canada, Europe and Australia. For additional information, please visit:


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SOURCE Amplify Snack Brands, Inc.