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Pitbull's Third Fragrance Line Is His Most Personal, Inspired by His Heritage

Mittwoch, 30.11.2016 17:35 von PR Newswire

PR Newswire

NEW YORK, Nov. 30, 2016 /PRNewswire/ -- Pitbull, the globally successful music icon and business entrepreneur, announces today the launch of PITBULL CUBA, a signature fragrance line available in two distinct scents for men and women. Inspired by his exotic motherland, PITBULL CUBA embodies the essence of the Island's legendary nightclubs, sultry beats and the quixotic combination of sugar and rum. The new fragrances exude a vibrant culture and aspirational experiences.

Pitbull Cuba, New Fragrance Line, Launches Today on

"This is my personal favorite, and it's one step closer to freedom – CUBA LIBRE," says Armando Christian Perez (Pitbull). "I wanted to pay a sensorial tribute to my family heritage. Cuba is warm, sexy and vibrant. It's designed for confident individuals who flirt with the unknown."

Crafted by Givaudan, CUBA MAN is a scent that draws upon the desire of spending hot, sunny days lounging on powdery sand beaches followed by steamy, passion-filled nights. The men's fragrance features top notes of rosemary, bergamot, lemon and cardamom, highlighted by jasmine, coriander and oakmoss. Dry notes of tonka bean, cedarwood and musk round out this aromatic blend.

CUBA WOMAN, composed by Fragrance Resources, is designed for the seductress hidden within and takes your breath away with a mesmerizing balance of citrus fruit and floral notes. Bergamot, mandarin, pomelo and white pineapple compose the top notes, while rich orange flower, magnolia, freesia and mimosa blossoms round it out. Finishing touches of soft amber, warm blonde woods and layered musks polish out the intoxicating fragrance.

The bottle's look was designed by Pitbull, and has been the signature look of each of his fragrances since he launched his first in 2013. The exterior is sleek and architectural, reminiscent of modern skyscrapers throughout the world. Both CUBA Man and CUBA Woman bottles feature vibrant, retro artwork, similar to what you would find throughout the Island. While the CUBA Man bottle depicts an attractive vintage sailor being doted on by a coquettish femme, the WOMAN bottle illustrates a playfully seductive Cuban dancer who is confident and knows what she wants. The exterior packaging flaunts vintage artwork; while CUBA MAN catches the eye with jewel-toned classic cars, CUBA WOMAN celebrates sexiness and the female form. A Cuban flag peeks through in each design.

"We are delighted to be working with Pitbull on the launch of this fragrance, which is so special and personal for him," says Donald J. Loftus, President of Parlux Ltd. and Executive Vice President of Perfumania Inc. "Consumers are so intrigued by Cuba, its history, culture and people, and we are confident this fragrance will be a huge hit with fans and consumers throughout the world."

"We are pleased to announce the addition of PITBULL CUBA to our growing portfolio, and look forward to continuing this partnership with Parlux Ltd.," says Rene Garcia, Founder of Jacavi Worldwide.  "Pitbull is our generation's consummate figure of Cuban-American spirit, and we feel there is no better creative partner to help us bring that fiery essence to life."

PITBULL CUBA MAN and PITBULL CUBA WOMAN are sold for a suggested retail price of $55 USD/3.4 oz and will be available first at select Perfumania stores and starting December 1, 2016. The fragrances will be available for purchase on all other channels beginning March 2017.

From Mr. 305 to Mr. Worldwide, Armando Christian Perez, aka Pitbull, is a Grammy®-winning global superstar and business entrepreneur. Pitbull has been the subject of specials for major cable and network news, appeared on hit TV series, and will host his third New Year's Eve TV special ringing in 2017. Landing # 1 hits in over 15 countries, 9 billion YouTube/VEVO views, 70 million single sales and 6 million album sales, Pitbull is preparing for the release of his 10th studio album, Climate Change. Some of his many career hits include "GreenLight," currently in the Top 20; "Give Me Everything," his first single to top Billboard's Hot 100 and go RIAA quintuple platinum; "Timber," #1 on Billboard's Hot 100 for three weeks and six-times platinum; and the platinum "Time of Our Lives." Having touched down everywhere from the Far East and South America to Europe and all across the U.S., his tours have sold out arenas and stadiums. Madame Tussauds Orlando gave Pitbull his own wax figure, Miami awarded him a key to the city, and he received a star in Celia Cruz Plaza on the Hollywood Walk of Fame.

PITBULL Premier Fragrance brand is licensed and manufactured by Jacavi Worldwide, an innovator and supplier of proprietary fragrance and beauty care products. PITBULL Premier Fragrance brand is distributed by Parlux Ltd., a leading global beauty company that designs, manufactures markets and distributes prestige fragrances and related products, and has been in business since 1987.  It is ranked among top cosmetic and fragrances companies in the world and holds the licenses for notable fragrance brands including JAY Z, Rihanna, Vince Camuto, Kenneth Cole, Jessica Simpson, Tommy Bahama among others. Parlux Fragrances, Ltd. is a wholly owned subsidiary of Parlux Fragrances, LLC, which in turn is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. Perfumania is traded on the NASDAQ exchange (PERF).

For further information and to request samples contact:
C3V Agency
Mabel De Beunza / Paula Gomez /
(305) 807-8996

Artist Contact:
Subterranean Media
Tom Muzquiz
(323) 337-6563

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SOURCE Parlux Ltd.