Kevin Guest Says This Spring Cultivate a Growth Mindset: The Essential Soft Skill for Business Success in 2024

SALT LAKE CITY, April 2, 2024

"A growth mindset, the belief that talents and abilities can be developed through hard work, good strategies, and input from others, stands as a cornerstone for innovation and resilience in today's ever-competitive market," said Kevin Guest, executive chairman at USANA Health Sciences (NYSE: USNA) and bestselling author. "With spring as a time for renewal and growth, it serves as the perfect backdrop to highlight the importance of nurturing a growth mindset in the business realm."

Carol Dweck, a renowned psychologist and author of the book, Mindset: The New Psychology of Success, said it best: "In a growth mindset, challenges are extended invitations to learn."

Business leaders who exemplify a growth mindset are those who are not afraid to take risks, experiment with new ideas, and adapt to changing market conditions. They approach problems with a blend of creativity and pragmatism, viewing obstacles not as barriers but as opportunities to learn and evolve.

"The good news is that a growth mindset can be developed," said Guest. "Here are a few tips:

• Reframe challenges: View challenges as opportunities to learn and grow;
• Focus on effort: Believe that your abilities can improve with effort and practice;
• Celebrate learning: Embrace a passion for lifelong learning;
• Seek feedback: Actively seek feedback from others and use it to improve; and
• Foster a supportive environment: Encourage risk-taking and celebrate effort over mere outcomes."

After an embarrassing experience presenting a proposal to a major retailer in Texas decades ago, Guest and his then-business partner could have felt like failures. Instead, they channeled their experience into fuel for their ambitions, propelling them toward success.