PR Newswire
PLANO, Texas, Dec. 19, 2023
One-third of Americans have just 30 minutes to prepare and enjoy meals—less time than their average work commutes and TV shows
#GirlDinner is for everyone in 2024
PLANO, Texas, Dec. 19, 2023 /PRNewswire/ -- The fifth annual U.S. Snack Index confirms what many of us are feeling – there are simply not enough hours in the day. A lack of time to prepare, eat and enjoy meals – especially among parents and younger generations – will blur the once-clear line between "snacks" and "meals" in 2024.
"While Frito-Lay and Quaker's latest Snack Index confirms that time is scarce, the data also reinforces the fierce passion that consumers have for their food preferences," said Denise Lefebvre, senior vice president of R&D for PepsiCo Foods. "As we look to 2024, we have a tremendous opportunity to continue meeting the evolving needs of our consumers. It has never been more important for us to infuse that inspiration with innovation, delivering on our promise of more smiles with every bite."
In advance of 2024, Frito-Lay and Quaker are unveiling the three food and snacking trends poised to shape the year ahead:
The Time Crunch Dilemma
While there might technically always be 24 hours in a day, 80% of Americans feel like their days actually have fewer hours. This burden is most acutely felt by younger generations (85%) with no sign of letting up, as 60% of consumers expect demands to increase in the new year.
In 2024, Americans will say goodbye to hours spent marinating, chopping, roasting or baking. A proliferation of the "no-prep dinner," defined as a simple meal that requires little effort to make, will continue to grow in popularity, alongside dinners rooted in Americans' favorite snack products.
Introducing the Snack Savant
The rise of the self-proclaimed Snack Savant will undoubtedly make waves in 2024. There is no shame in their snack game, as the Savants proudly embrace all things food, adventure and community:
Snacking for Tasty Satisfaction
In 2024, snacking will be centered on the importance of purpose, protein and packing a punch:
No matter your snacking and food preferences, 2024 will be a year bursting with flavor. For more information, visit FritoLay.com/Snack-Index.
Survey Methodology
This survey was conducted between December 6 and December 12, 2023, among a national sample of 2,000 nationally representative US adults ages 18+. The interviews were conducted using an email invitation and an online survey. The data has been weighted to ensure an accurate representation of the U.S. adult population ages 18+.
About Frito-Lay North America
Frito-Lay North America is the $23 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay's® and Ruffles® potato chips, Doritos® and Tostitos® tortilla chips and branded dips, Cheetos® snacks, Stacy's® pita chips, PopCorners® popped-corn snacks, SunChips® multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at www.fritolay.com, on X (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).
About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 140 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on X and Instagram @Quaker.
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SOURCE Frito-Lay North America
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