Logicalis US Names Marybeth Profrock Vice President of Marketing

NEW YORK, Feb. 17, 2017

"To reach executives inside today's digitally-enabled enterprises, a holistic system for engagement is required rather than the traditional types of one-off campaigns or programs that have spurred historically successful engagement," says Vince DeLuca, CEO, Logicalis US. "To execute well against these strategies, a new type of marketing leader is required, and Logicalis US is pleased to welcome Marybeth aboard to lead our marketing operation."

"In a digitally enabled world, customer experience is the key to success, and that experience includes how we interact with each other as we conduct business," says Profrock. "We must engage and interact in more accessible, sophisticated and digitally aware ways throughout the customer lifecycle to create relevant and meaningful experiences that deliver predictable results and increase returns on investments for Logicalis, our partners and, most importantly, our clients."

Prior to joining Logicalis US, Profrock served as a strategic marketing consultant working with regional technology firms to build and enhance marketing operational excellence. She served in a number of marketing roles, including Vice President of Marketing, during 12 years with Anexinet where she was responsible for managing an evolving company brand and driving business transformation. Profrock has also held various marketing, sales, partner management and business development positions with Thomas Technology Solutions, a division of Reed Elsevier; Actium; and Softmart. She holds a Bachelor of Science in Business Administration with a specialty in Services Marketing from Penn State University and certifications in inbound sales, inbound marketing, and digital strategies.

Want to Learn More?

• Learn more about the IT Transformation Journey organizations are on today, and hear directly from Logicalis' CEO Vince DeLuca in this blog post and video about the importance of customer experience when mapping your digital enablement strategy.
• Read Logicalis' recent news: http://ow.ly/KgpE308OtvZ.
• Explore blog posts from Logicalis' top IT experts: http://ow.ly/9PH0308OtBQ.

About Logicalis
Logicalis is an international multi-skilled solution provider providing digital enablement services to help customers harness digital technology and innovative services to deliver powerful business outcomes.