Kellogg's Reimagines Birthdays This Summer

BATTLE CREEK, Mich., July 10, 2019

Combining a strawberry flavor with the bright colors and sprinkles of a frosted birthday cake – Froot Loops™ Birthday Cake is currently available at select retailers nationwide, bringing a celebratory air to every bowl.

The new cereal was the inspiration behind Kellogg's New York City Café's public celebration of its third birthday, with the first 113 guests – one for every year that Kellogg's has been making cereal – from 10 a.m. – 6 p.m. invited to enjoy a complimentary slice of a special "cake" made from Froot Loops Birthday Cake and Rice Krispies Treats, as well as a gift of a 3-pack of cereal.

"Kellogg's NYC Café is a place where guests can enjoy cereal in delicious and creative ways," says, Anthony Rudolf, Kellogg's NYC Café, Co-Owner. "Celebrating our third birthday with a cereal centric cake and special bowl was truly fitting for the occasion." 

The café is a must-visit destination for birthday parties throughout the year. Consumers outside of New York looking to host their own cereal-themed celebration can visit kelloggsnyc.com/pages/birthday for details.

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.