Zabeen Hirji Steps Down from Sleep Country Canada Board of Directors

TORONTO, Oct. 24, 2023

"As a Director and Chair of the Human Resources and Compensation Committee (the "HRCC"), Zabeen has been a valuable member of our Board. She has provided insights, knowledge and expertise which align with our pursuit of ensuring an exceptional customer experience while supporting a culture of excellence, collaboration, learning and inclusion. On behalf of the Board, I want to thank Zabeen for her years of thoughtful and constructive counsel to the Board and our Company" said Christine Magee, Chair of the Board.

"Zabeen has provided tremendous support to our organization and I want to thank her for her counsel and leadership these past five years" added Stewart Schaefer, President and CEO of Sleep Country Canada Holdings Inc.

Mr. David Shaw, currently a member of Sleep Country's Board of Directors (and its Lead Director from July 16, 2015 until May 6, 2022) will be appointed Chair of HRCC at the 3rd Quarterly Board of Directors Meeting on November, 9 2023. David was previously CEO of Knightsbridge Human Capital Solutions, a national human capital firm he founded in 2001. Mr. Shaw is currently Chair of Axsium Group Ltd. Prior to founding Knightsbridge; Mr. Shaw was President and CEO of Pepsi Cola Canada Beverages (Pepsi) from 1996 to 1999. Mr. Shaw's career with Pepsi spanned 22 years within Canada and abroad in Australia, Singapore and Turkey. He currently sits on the Board of Directors of Mother Parkers Tea & Coffee Inc. and Ocean Capital Holdings.

Sleep Country is Canada's leading specialty sleep retailer with a purpose to transform lives by awakening Canadians to the power of sleep. Sleep Country operates under the retailer banners; Sleep Country Canada, Dormez-vous, Endy, Silk & Snow, Hush and most recently acquired, Casper Canada. The Company has omnichannel and eCommerce operations, including 297 corporate-owned stores and 19 warehouses across Canada. Recognized as one of Canada's Most Admired Corporate Cultures in 2022 by Waterstone Human Capital, Sleep Country is committed to building a company culture of inclusion and diversity where differences are embraced and valued. The Company actively invests in its sleep ecosystem, innovative products, world-class customer experience, communities and its people. For more information about Sleep Country, please visit ir.sleepcountry.ca.

SOURCE Sleep Country Canada Holdings Inc. Investor Relations