ETFMG Extends Sponsorship of UFC Veteran Heavyweight Alexey Oleynik

SUMMIT, N.J., May 7, 2020

Oleynik, known to UFC fans as "The Boa Constrictor," has been representing ETFMG's rare marketing efforts, successfully bridging the gap between next gen investors and the financial community since March of 2019. With the extension of his contract, Oleynik will continue as a brand representative for MJ (NYSE:MJ), the U.S. first and world's largest cannabis ETF, GAMR (NYSE:GAMR), the first video game tech ETF, along with the addition of the firm's most recent product launch, IVES (NYSE:IVES), giving investors access to the next $1T in global cloud technology spending.

"Alexey is a respected and accomplished athlete in and out of the octagon, our partnership with Alexey has added a great deal of value to our firm, providing significant exposure to a brand new target audience that is often overlooked by our competitors," said Sam Masucci, Founder and CEO of ETFMG. "Alexey is a force to be reckoned with and we are proud to continue our partnership with him."

Oleynik holds the record for highest rankings in the past five years, compiling a 58-13-1 record, with eight of his wins coming by knockout and 46 by submission, the 4^th most wins by submission in MMA history. He is the first and only UFC fighter to have won two UFC fights using the "Ezekiel Choke," and 12 MMA fights with that tactic throughout his career.

"The ETFMG team have been great friends and partners," said Oleynik. "I always strive to do the best and be the best. Sam and his team have provided one of a kind opportunities to investors that align with everything I do."

"We are extremely proud to extend a sponsorship that has brought us a correlated 85% lift in website traffic and has been dubbed "a rare and highly unusual marketing move"¹ by financial media outlets," said Tricia Vanderslice, CMO of ETFMG. "The UFC audience size, demographics and global reach are a perfect pairing with several of our products that have proven next gen investor appeal. We look forward to cheering Alexey on in his return to the octagon this Saturday."