EQUITY NOTICE: Rosen Law Firm Announces Filing of Securities Class Action Lawsuit Against Yelp, Inc. - YELP

NEW YORK, March 5, 2018

To join the Yelp class action, go to http://rosenlegal.com/cases-1274.html or call Phillip Kim, Esq. or Zachary Halper, Esq. toll-free at 866-767-3653 or email pkim@rosenlegal.com or zhalper@rosenlegal.com for information on the class action.

NO CLASS HAS YET BEEN CERTIFIED IN THE ABOVE ACTION. UNTIL A CLASS IS CERTIFIED, YOU ARE NOT REPRESENTED BY COUNSEL UNLESS YOU RETAIN ONE. YOU MAY ALSO REMAIN AN ABSENT CLASS MEMBER AND DO NOTHING AT THIS POINT. YOU MAY RETAIN COUNSEL OF YOUR CHOICE.

According to the lawsuit, defendants during the Class Period made materially false and/or misleading statements and/or failed to disclose: (1) Yelp's transition from a Cost-Per-Thousand-Impressions to a Cost-Per-Click model in FY2016 created a distinct cohort of local advertisers that would reach the end of their contracts during the first part of FY2017; (2) new customers that signed on with Yelp under the Cost-Per-Click pricing model had lower retention rates because the customers did not effectively compete with Yelp's more established customers; and (3) as a result of the lower retention rates, Yelp was not on track to achieve its financial guidance or results during the Class Period. When the true details entered the market, the lawsuit claims that investors suffered damages.

A class action lawsuit has already been filed. If you wish to serve as lead plaintiff, you must move the Court no later than March 19, 2018. A lead plaintiff is a representative party acting on behalf of other class members in directing the litigation. If you wish to join the litigation, go to http://rosenlegal.com/cases-1274.html or to discuss your rights or interests regarding this class action, please contact Phillip Kim, Esq. or Zachary Halper, Esq. of Rosen Law Firm toll free at 866-767-3653 or via e-mail at pkim@rosenlegal.com or zhalper@rosenlegal.com.

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