PR Newswire
NEW YORK, Dec. 13, 2018
NEW YORK, Dec. 13, 2018 /PRNewswire/ -- Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, released "Digital Lists and Infinite Aisles: Putting CPG & Ecommerce on the Same Shelf." Analysis of Criteo's Sponsored Products CPG data underscores the trend of the always-on shopping list where consumers add to, and purchase from, a mix of mobile, tablet and desktop devices based on convenience. Yet despite shoppers' growing preference for online shopping in this category, which encompasses pantry and snacks, healthcare, baby care, paper goods, fabric care and personal care, each subcategory is defined by varying purchase patterns and brand affinity considerations.
"As the vertical that contains a large number of consumer's modern necessities, CPG retailers have the opportunity to create a unique connection with shoppers through their daily online habits," said John Roswech, Executive Vice President, Brand Solutions, Criteo. "The desire for convenience has driven the growth in online shopping as the modern shopper expects easier, faster and more personalized experiences for products they use every day."
Key findings from the report include:
Criteo CPG Report Methodology
For a complete look at the CPG report, view the findings at: www.criteo.com/wp-content/uploads/2018/12/18_CPG_Report_Print_New.pdf.
About Criteo
Criteo (NASDAQ: CRTO) is the advertising platform for the open Internet, an ecosystem that favors neutrality, transparency and inclusiveness. 2,700 Criteo team members partner with over 19,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers. For more information, please visit www.criteo.com.
Media Contact:
Kenya Hayes
k.hayes@criteo.com
(703) 589-7595
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SOURCE Criteo
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