PR Newswire
SAN FRANCISCO, Nov. 29, 2022
U.S. online sales rose 9%, the largest spike in six weeks, while global online sales rose 2% YoY
Black Friday online sales reached $65.3 billion globally and Cyber Monday reached $46.2 billion
Data and insights from the shopping behavior of 1.5 billion Cyber Week consumers available to help retailers deliver success now
SAN FRANCISCO, Nov. 29, 2022 /PRNewswire/ -- Salesforce (NYSE: CRM), the global leader in CRM, today unveiled its 2022 Cyber Week figures, analyzing shopping data from over 1.5 billion shoppers on the Salesforce Customer 360 and activity across commerce, marketing, and service (including 24 of the top 30 U.S. online retailers). Overall, 2022 global online sales hit an all-time high of $281 billion, up 2% compared to 2021, and $68 billion in the U.S., up 9% compared to 2021.
The data showed a departure from Cyber Weeks in 2020 and 2021, when online shopping was increasingly spread throughout the month of November. In comparison, 2022 data show both shoppers and retailers held out for Cyber Week as retailers worked to limit discounts that increased margin pressures and consumers searched for better deals – contributing to the largest spike in U.S. digital sales growth in the last six weeks.
Top Cyber Week 2022 Salesforce shopping insights
The Salesforce perspective
Salesforce powers holiday shopping
This year, Salesforce helped retailers around the world find success now and scale their efforts to reach shoppers across all buying channels. Powering a record start to the holiday season, Salesforce customers drove more than 115 million orders in November. With consumers continuing to shop online, delivering fast, easy, and personalized digital experiences is more important than ever and was made possible by:
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2022 Salesforce Holiday Insights and Predictions Methodology
Salesforce delivers retail success now with data and insights from the shopping behavior of consumers around the world. To help retailers and brands benchmark holiday performance, Salesforce analyzes aggregated data to produce holiday insights from the activity of over 1.5 billion global shoppers across more than 64 countries powered by Commerce Cloud, in addition to Marketing Cloud and Service Cloud data from retailers. Salesforce's holiday data set includes 24 of the top 30 U.S. online retailers on the 2021 Digital Commerce 360 list and utilizes publicly available third-party data sources.
To qualify for inclusion in the analysis set, a digital commerce site must have transacted throughout the analysis period, in this case October 1, 2019 through November 29, 2022, and met a monthly minimum visit threshold. Additional data hygiene factors are applied to ensure consistent metric calculation.
The Salesforce holiday predictions are not indicative of the operational performance of Salesforce or its reported financial metrics including GMV growth and comparable customer GMV growth.
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SOURCE Salesforce
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