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06.05.2019 15:25
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Aflac Takes 'Aflac Isn't' Marketing Campaign on Cross-Country Tour at Major Summer Music Festivals
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PR Newswire
COLUMBUS, Ga., May 6, 2019
COLUMBUS, Ga., May 6, 2019 /PRNewswire/ -- Aflac, the leader in supplemental insurance sales at U.S. worksites, today announced it is partnering with four highly anticipated summer music festivals: Shaky Knees, BottleRock, Faster Horses and KAABOO Del Mar. The company is leveraging the power of music to bring to life the next phase of its "Aflac Isn't" marketing campaign and educate consumers about what Aflac is and when it is used.
As part of the summer campaign, Aflac will debut a new national television commercial on Monday, May 6, called "Slimy Summer" to showcase that Aflac isn't used when people think it's used, while incorporating an icon of summer that's familiar to many families across the country: slime. The spot will debut during ABC's "The Bachelorette," which airs tonight at 8 p.m. ET.
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"We know from our research that Aflac's target audience shares a love of live music events, so we are excited to partner with Shaky Knees, BottleRock, Faster Horses and KAABOO Del Mar and bring new activations to these iconic festivals this summer that will help drive meaningful and memorable brand connections," says Shannon Watkins, vice president of Brand and Creative Services at Aflac. "At the same time, we are highlighting family fun – and family mishaps – that will undoubtedly occur throughout the summer through our new television commercial that explains when Aflac is used with a humorous side of summer slime."
At each festival, Aflac will host on-site experiential activations that will feature exclusive giveaways and activities to supplement the experience for hundreds of thousands of festivalgoers. Music lovers of all ages and backgrounds will have the opportunity to visit the Aflac Flock Spot, a central interactive hub for sharing in-the-moment music and content via social media, and a three-dimensional Aflac Help Desk designed to support the "Aflac Isn't" educational campaign.
"Music has proven to be a vital instrument in building education and awareness," said Valencia Mitchell, director of Brand Strategy, Insights and Advertising at Aflac. "By marrying diverse cultural moments with unique experiences like the Aflac Flock Spot, we can further establish to a broad base of consumers how Aflac isn't used when they may think it is and how it stands apart from other insurers."
Aflac's exciting lineup of activities planned under the theme of "Celebrities, Music, Questions about Aflac," can be found at the following music events:
- May 3-5: Shaky Knees in Atlanta.
- May 24-26: BottleRock in Napa Valley, California.
- July 19-21: Faster Horses in Brooklyn, Michigan.
- Sept. 13-15: KAABOO Del Mar in Del Mar, California.
To amplify awareness, Aflac, in partnership with iHeartRadio, will bring unique music discovery to those visiting Aflac's activations through customized playlists curated for each event that mirror the musical genre of the respective festival. The playlists will air on-site and be available to the public after the event concludes for continued listening. Additionally, a festival-themed episode, "For the Record," will launch mid-May to kick off festival season, setting the record straight on misconceptions about summer music festivals and Aflac.
To join the conversation and view behind-the-scenes updates during each music festival, follow #AflacHelpDesk and the Aflac Duck (@AflacDuck) on Twitter, Instagram and Facebook.
About Aflac Incorporated
Aflac Incorporated (NYSE: AFL) is a Fortune 500 company helping provide protection to more than 50 million people through its subsidiaries in Japan and the U.S., where it is a leading supplemental insurer, by paying cash fast when policyholders get sick or injured. For more than six decades, insurance policies of Aflac Incorporated's subsidiaries have given policyholders the opportunity to focus on recovery, not financial stress. Aflac Life Insurance Japan is the leading provider of medical and cancer insurance in Japan, where it insures 1 in 4 households. Through its trailblazing One Day PaySM initiative in the United States, for eligible claims, Aflac can process, approve and electronically send funds to claimants for quick access to cash in just one business day. For 13 consecutive years, Aflac has been recognized by Ethisphere as one of the World's Most Ethical Companies. In 2018, Fortune magazine recognized Aflac as one of the 100 Best Companies to Work for in America for the 20th consecutive year, and in 2019, Fortune included Aflac on its list of World's Most Admired Companies for the 18th time. To find out more about One Day PaySM and learn how to get help with expenses health insurance doesn't cover, get to know us at aflac.com.
Aflac herein means American Family Life Assurance Company of Columbus and American Family Life Assurance Company of New York. WWHQ | 1932 Wynnton Road | Columbus, GA 31999.
Media contact: Kristen Fraser, 706.580.3813 or mediarelations@aflac.com
Analyst and investor contact: David A. Young, 706.596.3264 or dyoung@aflac.com
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