PR Newswire
ARMONK, N.Y., Nov. 21, 2018
ARMONK, N.Y., Nov. 21, 2018 /PRNewswire/ -- With retailers gearing up for Black Friday and Cyber Monday, IBM's 2018 Holiday Retail Forecast (NYSE: IBM) indicates this shopping season could be a win in many segments, with a 4.83% year-over-year growth seen across the industry this year.
A number of factors are expected to drive the increase and provide reason for retailer optimism:
"The retail industry is extremely dynamic and a host of powerful factors such as the economy, fast-moving market trends and consumer confidence all come into play," said Dr. Michael Haydock, IBM Fellow, VP & Chief Scientist with IBM Global Business Services. "With AI and advanced analytics, we can get the experience just right for discerning consumers when they walk into the store."
He continued, "The interplay of machine learning augmenting human customer service is the winning combination to help the retail industry better serve the consumer. Uncovering and leveraging patterns that are not obvious make the retail experience both fun and advantageous for the consumer. It makes every experience feel like it was composed just for them."
IBM's 2018 Holiday Retail Forecast uses advanced statistics and analytics to evaluate both the long-term sales trend and seasonal peaks. The data originates from the U.S. Census Bureau, which captures total sales observations from over 46,000 retail establishments. IBM consultants use the forecast to help retail clients address complex issues related to supply and demand, plan product mix, and determine new store locations, staffing and advertising spend.
For media-related inquiries, please contact:
Aaron Berger
aaron.berger@ibm.com
917-355-8959
Related Materials
View original content to download multimedia:http://www.prnewswire.com/news-releases/media-alert-ibm-holiday-retail-forecast---us-retail-industry-sees-nearly-5-growth-in-2018-strong-holiday-shopping-season-predicted-300754113.html
SOURCE IBM
Hinweis: ARIVA.DE veröffentlicht in dieser Rubrik Analysen, Kolumnen und Nachrichten aus verschiedenen Quellen. Die ARIVA.DE AG ist nicht verantwortlich für Inhalte, die erkennbar von Dritten in den „News“-Bereich dieser Webseite eingestellt worden sind, und macht sich diese nicht zu Eigen. Diese Inhalte sind insbesondere durch eine entsprechende „von“-Kennzeichnung unterhalb der Artikelüberschrift und/oder durch den Link „Um den vollständigen Artikel zu lesen, klicken Sie bitte hier.“ erkennbar; verantwortlich für diese Inhalte ist allein der genannte Dritte.