Yosen First Cross-border O2O Experience Store Soon to Open in Hangzhou Binjiang CBD

YIWU, China, Nov. 16, 2015

Yosen Lamapai's very first experience store will land in Star Avenue's phase II Star City in Hangzhou Binjiang.  The Star Avenue complex is located in the CBD ("Central Business District") area of Hangzhou Binjiang, with a total construction area of 370,000 square meters (close to 4 million square feet).  It is an urban complex project that includes shopping, food, entertainment, leisure, residence, business, tourism and sports.  This first Yosen Lamapai Store will be located at B2 of Star City, occupying a business area of 1,845 square meters (near 20,000 square feet).  It is scheduled to open before the 2016 Spring Festival, which is the biggest holiday in the Chinese culture, and has now entered into the design and decoration phase.  It will sell seven categories including fresh produce, maternity and baby products, food, health care and nutriceutical products, cosmetics, household, and general merchandise of more than 5000 SKU of global quality products.  This first experience store is expected to generate annual sales of more than CNY 50 million, and in the meantime it is expected to develop more than 50,000 online memberships for the Company.

"Yosen Lamapai, one of the strategic core components in Yosen's cross-border e-commerce business, will strive to facilitate end consumers' O2O cross-border purchasing.  It is the first but yet solid and important step for us to build a China based leading B2C+O2O global platform providing direct sales channels for international branded products.  Hangzhou is the pilot city in China for cross-border e-commerce business.  As such, it is remarkable that Yosen Lamapai has chosen Star City as the location for its first experience store," commented Yosen's CEO Mr. Zhenggang Wang.

Mr. Yuan Wang, a representative for Union Developing Group , commented, "We are very happy to have Yosen Lamapai joining us here in Star Avenue.  Yosen Lamapai has an outstanding team, a solid operational plan, and their cross-border ecommerce model perfectly fills the current Star Avenue infrastructure.  I believe it will bring a lot of convenience to our consumers."

About Yosen Group, Inc.

Yosen Group, Inc. ("Yosen Group", or "Yosen") was founded in Yiwu City, Zhejiang Province, in 1997. Yosen Group, through its corporate headquarters in China and its wholly-owned U.S. subsidiary, is committed to building cross-border sales channels for bringing the world's best consumer products to China and, simultaneously, introducing China's most competitive products to the overseas markets. Yosen Group is China Commodity City Group's exclusive partner in the Greater New York area. The Company operates under the "Yosen" and "Yong Xin" brand names.

For more information, visit http://www.yosn.com/.