Union Pacific Receives Telly Award for Promoting Railroad Safety

OMAHA, Neb., July 24, 2017

One video follows a hurried woman weaving her car through traffic to avoid being late to a high-stakes job interview. She considers racing an approaching train across a railroad crossing to avoid being delayed. The woman slams on the brakes and recognizes stopping the car prevented a catastrophic accident. She sees her daughter's picture and recognizes her life was worth the wait.

The second video features a teen racing a truck to get his date home before curfew. The young woman tells him to hurry as a train moves toward a railroad crossing they need to pass. The truck stops just seconds before the train passes. Both teens realize waiting for the train to pass saved their lives, while the young woman calls her father to let him know she will be late.   

Union Pacific worked with St. Louis-based Geile/Leon Marketing Communications to develop the award-winning videos. Founded in 1979, the Telly Awards is the premier award honoring outstanding content for television and cable, digital and streaming and non-broadcast distribution. Winners include companies, agencies, production companies, television stations, cable operators and corporate video departments.

More than 500 accomplished industry professionals judged the competition, evaluating entries to recognize distinction in creative work. Less than 10 percent of entries are chosen as winners of the Silver Telly, the highest honor. Approximately 25 percent of entries are chosen as Bronze Telly winners.

ABOUT UNION PACIFIC