Toy Island Announces Kickstarter Campaign For New AR Video Making Product, Special FX Master

NEW YORK, Oct. 6, 2016

How It Works:
Special FX Master combines an augmented reality app and physical props for a unique video making experience. First users have to download the free app, then select from five physical props that each contain special effects and then they can get creative and begin filming.  The Special FX Master app uses augmented reality to read codes on the props and replace them with awesome special effects. Unlike other apps, Special FX Master lets users see the effect in real time as they film.

"We recognize that video making is a popular activity, which is why we worked with two inventors to design a product that allows kids and adults to take their videos to the next level," said Tom Emelo, Vice President, Marketing, Toy Island.  "We hope the Kickstarter community appreciates the innovation behind Special FX Master and will help give us the ability to launch the product. The Special FX Master Kickstarter campaign will run until November 5."

Learn more about Special FX Master on YouTube, Instagram, Twitter and Facebook.    

About Toy Island
Toy Island is a privately held toy company headquartered in Hong Kong with offices in New York. The company is committed to delivering high-quality toys and games featuring top-tier licensed brands.

About Li & Fung Limited
Li & Fung Limited (SEHK: 494), the Hong Kong-headquartered multinational group, is the world's leader in consumer goods design, development, sourcing and logistics. It specializes in responsibly managing supply chains of high-volume, time-sensitive goods for leading retailers and brands worldwide, in more than 300 offices across 40 economies, worldwide.

For more information, please visit www.lifung.com.