Sun Life Financial brings The Give Agency back to Toronto after creating change for dozens of non-profit charities

TORONTO, March 1, 2018

TORONTO, March 1, 2018 /CNW/ - The Give Agency and Sun Life Financial Inc. (TSX: SLF) (NYSE: SLF) are pleased to be joining forces once again to launch one of Toronto's largest creative pop-up agencies to help local and national charities, free of charge. Running for four days at the end of the month, The Give Agency, along with Sun Life Financial and 120 of Toronto's top marketing and communications experts, will use their world-class expertise to help organizations of all sizes tackle some of their toughest financial, marketing and engagement challenges.

Originally launched in Halifax in 2016 by marketing experts Brian Hickling, Mike Maloney and Chaz Thorne, The Give Agency now hosts events in Montreal and Toronto, empowering local non-profits with fresh ideas, strategies and tactics that drive new opportunities for fundraising, engagement and sustainability. This is the second year Sun Life has sponsored The Give Agency. 

"In just two years, our volunteers have delivered over $1 million worth of time, expertise and fundraising revenues for organizations like United Way, Second Harvest and Feed Nova Scotia," said Mike Maloney, co-founder, The Give Agency. "We're seeing an incredible desire for people to use their talents, not just their time, to make the world a better place. And that's what The Give Agency does. It's a fast-paced environment designed to create an incredible amount of change in just one day. It's exhilarating. It's transformative. It's holistic. And most of all, it's fun."

Open from March 26 to March 29, The Give Agency harnesses an army of one-day volunteers by bringing together local experts with local non-profits and will take them through a series of high-speed idea workshops that will generate dozens of innovative solutions to their toughest challenges.

"We're excited to once again team up with The Give Agency and collaborate alongside Toronto's top talent to support this creative, feel-good endeavour," said Paul Joliat, Assistant-Vice President, Philanthropy and Sponsorships, Sun Life Financial. "At Sun Life, we're focused on building sustainable and healthier communities for life and what better way to do that than to lend our expertise to local charities."

Call for charities
The Give Agency is now accepting applications from organizations that are interested in working with the industry's top talent. Charities are encouraged to visit www.TheGiveAgency.ca/client to apply by March 9, 2018. Four non-profit organizations will be selected and each will work with The Give Agency for one day.