Style And Beauty Meet Mischief On The Red Carpet As The All-New Toyota C-HR Joins People en Español's Los Más Bellos 20th Anniversary Soiree

NEW YORK, May 17, 2017

Toyota premiered the short film "Rapunzel" based on the Toyota C-HR commercial that will air on May 29. Press and guests were treated to a sneak peek and special Q&A session with the stars of the film, actors Diego Boneta and Lorenza Izzo. 

"At Toyota, we delight in utilizing innovative ways to unveil our products and the campaigns that support them," said John Myers, National Manager – Vehicle Marketing and Communications – Crossover Utility Vehicles for Toyota. "People en Español's celebration lent itself beautifully to unveiling the all-new Toyota C-HR creative campaign for our Latino guests, and opened the doors for us to showcase this stylish, edgy, fun-to-drive crossover vehicle full of advanced standard safety technology that is already widely available for guests at dealerships nationwide."

The all-new Toyota C-HR joined the red carpet action in a mirrored infinity room, providing an attention-grabbing and artistic installation that offered guests an up-close look at the vehicle while producing a cool selfie GIF shareable on social media.  

Actor Ryan Guzman joined the list of this year's 'Most Beautiful' and took part in the Toyota C-HR fun by helping Venezuelan magician Daniel Fernandez surreptitiously enter the invite-only event thanks to the versatility of the vehicle. 

Inside the venue, an area of the party featured the highly dynamic Toyota C-HR and projections of the fun photos that were taken in the infinity room during the red carpet. Emerging from the vehicle's roomy interior, Daniel mesmerized guests with his sudden appearance and connected immediately with the stars by sharing a few awe-inspiring magic tricks aided by the Toyota C-HR.