Study Finds European Countries Differ Sharply in Embracing Digital Leadership

Develop millennial executives: Nearly all European companies reported a smaller proportion of millennial executives compared to the global average. While Russia reported a higher percentage of millennials in leadership positions (33 percent vs. 17 percent globally), Germany (16 percent), Spain (6 percent), the United Kingdom (5 percent) and France (1 percent) must prioritize attracting and developing millennial leaders — and also including them in decision making — to accelerate digital transformation.

Around the world, millennial leaders are more pessimistic than other executives about their organization's digital readiness. Millennial executives ranked their organization's leadership skills between 15 and 23 percentage points lower than nonmillennial executives across a variety of attributes, including facilitating collaboration, managing diversity, providing feedback and discouraging bureaucracy.

Engage and develop employees: Employees who work at companies with progressive executive leadership are more satisfied and engaged — and less likely to leave for a new position, according to the study. While the United Kingdom (91 percent) and Germany (87 percent) compare favorably to the Digital Winners worldwide, where 87 percent of employees are satisfied or very satisfied at work, France (76 percent), Spain (64 percent) and Russia (32 percent) trail. Further, while the United Kingdom (80 percent) and Germany (77 percent) again beat the Digital Winners worldwide, where 75 percent of employees would choose not leave if offered another job, France (72 percent), Spain (56 percent) and Russia (32 percent) stand to gain from better digital leadership.

Leverage digital technologies for improved decision making: Globally, 78 percent of Digital Winners make decisions that are data-driven, compared to only 55 percent of all companies. While some European countries outpaced their peers in this category, including Germany (72 percent) and France (55 percent), most European companies agree on the need for management to improve decision-making skills.

"The disconnect with millennial executives is a critical warning signal to senior leaders, and one that puts other concerns raised by the study in focus," said Edward Cone, deputy director of Thought Leadership at Oxford Economics. "The future is knocking at your front door, and you ignore it at your own peril."

For a detailed breakdown of leadership skills and attributes by country, including how you can become a Digital Leader, visit here.

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*Digital Winners: These companies are much more likely to sustain top financial performance in terms of both revenue and profitability. Where leadership has embraced digital, companies:

• Are 38 percent more likely to report strong revenue and profit growth
• Have more mature strategies and programs for hiring skilled talent
• Report one and a half times more-effective collaboration, which contributes to productivity
• Achieve 87 percent employee satisfaction and significantly higher levels of employee loyalty
• Are better equipped for succession planning
• Listen to millennial executives, whose advice may provide shortcuts to digital transformation

**SAP SuccessFactors is a new brand name launched in January 2016 and is used here to mean the offerings, employees, and business of acquired company SuccessFactors, which continues to be our legal entity until integration with SAP is complete.

About the Study
Oxford Economic surveyed more than 2,050 executives and 2,050 nonexecutive employees in 21 countries and across multiple industries during the second quarter of 2016. The executives surveyed included both C-levels and their direct reports. Roughly 48 percent of the sample is from the C suite. Employee roles range from entry-level to line-of-business management.

About Oxford Economics
Oxford Economics is the world leader in global forecasting and quantitative analysis for business and government, and the most trusted resource for decision makers seeking independent thinking and evidence-based research. Headquartered in Oxford, England, with offices in London, New York and Singapore, and elsewhere around the globe, the firm employs more than 150 professional economists, industry experts and business editors — one of the largest teams of macroeconomists and thought leadership specialists.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device — SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 335,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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