PR Newswire
SALT LAKE CITY, Feb. 22, 2023
Wood-Pellet Grill Innovators Redefining The Griddle Category Through Enhanced Design & Features, Opening New Flavor Frontiers
SALT LAKE CITY, Feb. 22, 2023 /PRNewswire/ -- Traeger Inc. ("Traeger") (NYSE: COOK), the innovators and category leaders in wood-pellet grills, today announced a significant addition to their outdoor cooking experience with the launch of the Flatrock Grill. The Flatrock Grill sets the new standard in the exploding griddle cookware category, while enabling customers to explore an entirely new frontier of flavor through premium, innovative designs, and features.
As the creator of the wood-pellet grill category, Traeger has become synonymous with game-changing, innovative technologies implemented within its grills to deliver unrivaled flavor and next-level consistency. The same painstaking process that allowed Traeger to significantly disrupt the gas grill market by offering customers a better experience through the use of wood pellets will be implemented into the world of griddles.
"Speaking with our community, we noticed a gap in the marketplace for a premium flat-top grill that, just like our wood-pellet grills, ensures customers achieve incredible results, while creating life-long memories with friends and family," said Jeremy Andrus, CEO of Traeger Grills. "We are diving headfirst into a new category and feel we have the experience and expertise to turn the griddle-cooking world upside down. The Flatrock Grill opens up the Traegerhood to an entirely new menu of foods to complement the tried-and-true favorite dishes of the wood pellet grill."
This aspirational mindset and desire to innovate through technology is on full display within the Flatrock Grill, which features TruZone™ temperature control, FlameLock™ construction, the Pop and Lock (P.A.L) System, and EZ-Clean Keg. The versatility and thoughtful design of the Flatrock Grill allows customers to enhance everyday recipes by achieving deeper flavor and superior sizzle, while making cooking more fun.
The Flatrock Grill will open customers' eyes and tastebuds to a whole new world of griddling, searing, frying, steaming, sautéing, and more, while delivering on the innovation and premium quality Traeger has become known for over the past two decades. It will elevate the outdoor cooking experience and instantly become a powerhouse in the griddle category thanks to the following features:
Priced at $899, The Flatrock Grill will be available at www.Traeger.com and key retailers across the US and Canada. To learn more about Traeger Grills, please visit www.Traeger.com or follow them on YouTube, Facebook, Twitter, and Instagram.
ABOUT TRAEGER GRILLS®
Traeger Grills, headquartered in Salt Lake City, is the creator and category leader of the wood pellet grill, an outdoor cooking system that ignites all-natural hardwoods to grill, smoke, bake, roast, braise, and barbecue. After 35 years, Traeger entered the griddle category further establishing its leadership position in the outdoor cooking space by introducing innovative alternatives to griddle, sear, fry, steam, sauté and more, all in one place. The grills are versatile and easy to use, empowering cooks of all skill sets to create delicious meals with flavor that cannot be replicated. Grills are at the core of Traeger's platform and are complemented by Traeger wood pellets, rubs, sauces, premium frozen meal kits and accessories.
MEDIA CONTACT:
Traeger@thebrandamp.com
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SOURCE Traeger Grills
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