PURCHASE, N.Y., Nov. 28, 2016
PURCHASE, N.Y., Nov. 28, 2016 /PRNewswire/ -- Today, Pepsi announced the expansion of its PepsiMoji campaign in the U.S. with the addition of new holiday-inspired emoji characters, encouraging fans to spread holiday cheer this season and #SayItWithPepsi. The new PepsiMoji collection is free to download in the Apple App and Google Play Store and is featured on Pepsi and Diet Pepsi two-liter bottles, through the end of the year.
In addition, Pepsi launched an online holiday hub where fans can purchase special-edition PepsiMoji items, just in time for holiday shopping. Available through December 26, PepsiPopUpShop.com features festive holiday products that are perfect for gift giving, holiday party decorating and more. Items range from PepsiMoji apparel such as sweatshirts, beanies and socks to stockings, mugs, pillow cases, phone cases and holiday cards.
"At Pepsi, we're always looking for ways to create fun, shareable moments for our fans and what better time to do that than during the holiday season? With our latest PepsiMoji collection, fans can spread holiday cheer in fun, creative ways," said Stacy Taffet, Sr. Director of Marketing, Pepsi. "We're excited to once again take the PepsiMoji characters off of the screen and add them to our packaging and limited-edition gifts on our online holiday hub."
Pepsi is also putting a spin on the holiday classic "white elephant" game, asking fans to #SayItWithPepsi to win a variety of fun prizes like an ugly holiday sweater or a peppermint-themed snow tube. The PepsiMoji White Elephant Game is available, for free, on Facebook via https://www.facebook.com/PepsiMojiHolidayWhiteElephant/ and will run from December 1-20. After communicating with a Facebook Messaging Bot, fans become eligible to win free prizes which, in true "white elephant" form, can be exchanged with their friends through Facebook messenger. At the game's end, the bot will send a unique code to all users that can be entered into Pepsi Pass, the Pepsi rewards program, which can be downloaded at PepsiPass.com. Entering the code will unlock their prize which can be redeemed up until January 5, 2017.
With hundreds of proprietary PepsiMoji characters created by the PepsiCo Design & Innovation Center, fans can pick from a variety of themes, including food, sports, travel, music and more, to spark unexpected conversations and shareable moments. No matter what fans are trying to say this holiday season, they can #SayItWithPepsi.
For more information about #SayItWithPepsi, please visit www.pepsi.com.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
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