Sierra Iron Ore receives final permit approval to start major construction at the El Creston property

VANCOUVER, Dec. 4, 2013

The next step of the permit process is to obtain the effective work date that the Company can begin construction. The Company expects to imminently receive confirmation of the start date and it is expected to be January 2014.

The Environmental Impact Statement and the Change of Land Use approval came after an extensive environmental study of the land where the El Creston property is located, as well as the surrounding community. The application and approval process is very comprehensive and involves the following agencies; Commission Nacional Forestal(CONAFOR), Procuradoria Federal Para el Medio Ambiente(PROFEPA), the city of Culican (Office of the Secretary of the Government), the University of Sinaloa, Independent Biologists, Comisio Nacional del Agua (CONAGUA or Mexican water commission) and SEMARNAT

The permits will allow for major construction to support the Company's plan for an exploration/development field work program on the El Creston iron ore property. The program will include a preliminary pilot testing plant operation for the purpose of testing zones at the property.

"The final approval of the permits is an important milestone for the company's near-term plan to be in preliminary pilot production on the El Creston property," stated Wally Boguski, President and CEO. "We continue to responsibly source, negotiate and secure the purchase of the remaining equipment needed to advance the company to the planned development work program. We look forward to providing the market with further updates as we expect to begin the development program in the 1^st quarter of 2014."

About Sierra Iron Ore

Sierra Iron Ore is a growth focused mineral exploration company creating value through the exploration and development of the El Creston property located in the Sinaloa State of Mexico. The company has a continual fieldwork program at the El Creston Property that is comprised of drilling, mapping, sampling and planning for further property development. Roads have been built and upgraded as well as equipment has been mobilized for further developing the known magnetite zones identified by recent exploration work.