SAP® Hybris® Marketing Cloud Improves Conversion Rates, Boosts Revenue by $10.1M, Increases ROI by 306 Percent

Ein SAP Big Data-Truck in Berlin. © drserg/iStock Editorial / Getty Images Plus/Getty Images

PR Newswire

WALLDORF, Germany, Sept. 13, 2017

WALLDORF, Germany, Sept. 13, 2017 /PRNewswire/ -- SAP SE (NYSE: SAP) today announced that businesses gained deeper insight into their customers and saw return on investment rise after deploying the SAP® Hybris® Marketing Cloud solution, according to a Forrester Consulting study, "The Total Economic Impact™ of the SAP Hybris Marketing Solution," commissioned by SAP Hybris.* SAP Hybris Marketing Cloud enables companies to engage with customers across channels and devices and consolidate those insights into a single view to deliver personalized and relevant messages, optimize offers and launch marketing campaigns.

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Using qualitative and financial information from a portion of the SAP Hybris solution customer base, the June 2017 commissioned study, conducted by Forrester Consulting on behalf of SAP Hybris, showed that enterprises using SAP Hybris Marketing Cloud saw net-new revenue rise by an average of $10.1 million over three years and ROI increase 306 percent.

"The SAP Hybris Marketing Cloud solution has allowed us to increase our understanding of our customers by leaps and bounds and extract increased value from our marketing efforts," an anonymous customer surveyed for the study said. "The solution integrates well into our infrastructure and helps drive productivity across all of our marketing channels."

According to the study, a composite organization using SAP Hybris Marketing Cloud over three years was able to:

Increase average order value (AOV) by 5 percent, resulting in $10.1 million in increased incremental revenue. Customers surveyed noted the AOV increase was driven mainly by improved campaign management, social media use and Web site optimization.
Improve e-mail conversion by 40 percent, resulting in $2.7 million in increased incremental revenue. This was chiefly done by deploying targeted campaigns, improving the timing of marketing efforts and delivering customized content.
Consolidate disparate marketing systems and decrease integration costs, resulting in reduced cost of 40 percent and savings of approximately $851,000.
Significantly increase the number of repeat customers with improved conversion from e-mail marketing channels.
Improve reporting functions and dashboards that provide insights for faster business decisions and that enable organizations to discover new opportunities.

"Marketing technology should empower businesses to more deeply understand customers and engage with them intelligently," said Marcus Ruebsam, senior vice president and head of Strategy and Solution Management, SAP Hybris. "This latest study illustrates that SAP Hybris Marketing Cloud truly allows businesses to do just that. By consolidating marketing platforms and creating a more efficient data exchange between systems, organizations can develop complete customer profiles to enhance engagement and campaigns."

Organizations all over the world depend upon the SAP Hybris Marketing solution. They include HSE24/Home Shopping Europe GmbH, NHL Enterprises L.P. and Purchasing Power.

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For more information on SAP Hybris solutions, visit the News Center or follow SAP Hybris solutions at @saphybris. For more information on SAP, visit SAP News Center or follow SAP on Twitter at @sapnews.

*SAP Hybris is a brand name launched in January 2016 to represent the SAP solutions for customer engagement and commerce as well as the offerings, employees, and business of acquired company hybris AG, which continues to be our legal entity until integration with SAP is complete.

About SAP Hybris Solutions
SAP Hybris solutions provide omnichannel customer engagement and commerce software that allows organizations to build up a contextual understanding of their customers in real time, deliver a more impactful, relevant customer experience, and sell more goods, services and digital content across every touch point, channel and device. Through customer data management, context driven marketing tools and unified commerce processes, SAP Hybris solutions have helped some of the world's leading organizations to attract, retain and grow a profitable customer base. SAP Hybris software for customer engagement and commerce provides organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit www.hybris.com.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 355,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2017 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Michael Baxter, SAP Hybris, +49 151 1719 6185, m.baxter@sap.com, CET
SAP News Center press room; press@sap.com
Jenny Radloff or Nikki Festa, PAN Communications, +1 617-502-4300, SAPHybris@pancomm.com, ET

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SOURCE SAP SE

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