The Children's Place Launches PJ Place, a New Sleepwear Lifestyle Brand, with a Star-Studded Brand Campaign

SECAUCUS, N.J., Oct. 12, 2022

SECAUCUS, N.J., Oct. 12, 2022 /PRNewswire/ -- The Children's Place, Inc (NASDAQ: PLCE), the largest pure-play children's specialty retailer in North America, announced the launch of PJ Place, the ultimate sleepwear destination. This new sleepwear lifestyle brand is targeted towards Millennial and Gen Z audiences and showcases an inspirational and diverse group of entrepreneurs, celebrities and influencers, including Khloé Kardashian, Kris Jenner, CEO of Être Girls, Illana Raia, TV personality, Tyler Cameron, The Toast podcast hosts Claudia and Jackie Oshry, TikTok stars, Rod Thill and Erika Priscilla.

Jane Elfers, President and CEO said, "We have a leadership position in kids sleepwear and over the past few years our adult sleepwear business has grown exponentially. While our current adult sleepwear assortment focuses almost exclusively on matching family looks, we recognized we had an opportunity to expand our adult sleepwear assortments to appeal directly to the Millennial and Gen Z customer by introducing new fabrics, silhouettes and a touch of whimsy. In addition to being a significant market share opportunity within the growing adult sleepwear category, PJ Place will allow a new generation of young Millennials and Gen Z customers to engage with us and build relationships long before they become parents. This provides us with the opportunity to maintain and retain these relationships and eventually migrate these future parents to our stable of Children's brands."

Claudia Oshry said, "Jackie and I are always wearing PJs on The Toast. I'd like to think we are PJ connoisseurs, and I can confidently say these are my newest go-to essentials, and I know they'll be yours, too."

The new PJ Place women's and men's collections include plush pajama sets, loungewear styles, robes, thermal sets, fashion tees, cushy slippers, buttery soft socks, and so much more. Made with comfortable 'live in all day' fabrics with modern design details, PJ Place's fun, fashionable and festive sleepwear styles are perfect for every day cozy and make great gifts for the upcoming holidays.

Tyler Cameron said, "If I could describe PJ Place in one word, it would be 'comfortable'. The men's navy thermal set and robe are my favorites. The thermal set can literally take me from day-to-night. I know what I am gifting all of my friends and family this holiday… PJ Place made it easy for me this year."