Rob Lorfink Appointed CFO The DAS Group of Companies;

NEW YORK, Oct. 7, 2016

With more than two decades of extensive experience in both financial and agency management, Lorfink will be responsible for the global financial management of DAS and its group of companies.  Prior to this promotion, Lorfink was DAS CFO of the Americas and immediately preceding that, he was president and COO of Ketchum, a leading DAS public relations agency. Lorfink will continue reporting to John C. Doolittle who remains in his role as president and COO of DAS.  Lorfink also will work closely with DAS chairman and CEO, Dale A. Adams, and the entire DAS leadership team focusing on client-and-talent-centric strategies for profitable growth.

"We are fortunate to have someone of Rob's caliber and background as CFO of DAS," said Adams.  He continued, "Rob is a highly talented financial professional with a unique combination of financial leadership, general agency management and client relationship skills. In this time of rapid and dynamic change, it's important that DAS has the individuals in place - and the organizational design - to help us and our clients capitalize on the market opportunities being created."     

Added Doolittle, "Rob brings to this role a consistent track record of helping our companies perform better financially. His experience in the agency sphere and at headquarters provide us with a valuable perspective. He understands how important collaboration is in this increasingly complex operating environment and as a natural collaborator, he is well prepared to take on the responsibilities of global CFO." Doolittle concluded, "With Rob in this pivotal role, it will ensure that DAS continues to operate with the highest standards."  

"I am extremely grateful to Dale and John for the opportunity and excited about what we can accomplish together," replied Lorfink. "I am fortunate to be surrounded by a world-class team of financial professionals and extraordinary leaders in the marketing communications industry.  The position of CFO of DAS brings with it a great heritage and responsibility. I look forward to helping further strengthen DAS' position in the marketplace."

Lorfink, a graduate of St Peter's University, began his professional career at Shandwick. There, he progressively earned positions of greater responsibility and upon leaving was CFO, North America. In 1999, Lorfink then joined DAS as vice president of finance and operations. In 2003 he was promoted to CFO of Ketchum, a DAS agency. He served ten years at that leading public relations firm, and in his final two years there was president and COO. During Lorfink's tenure there, Ketchum rose to the fourth-ranked global PR firm.  Lorfink played a key role in several client relationships and was instrumental in the organic and acquisitive growth during that time.  In 2007, Lorfink was the only financial executive named to PRWeek's inaugural "40-Under-40" list.

About the DAS Group of Companies