SANTA CLARA, Calif., Feb. 15, 2017
SANTA CLARA, Calif., Feb. 15, 2017 /PRNewswire/ -- Realtor.com®, a leading provider of online real estate services, operated by News Corp [NASDAQ: NWS, NWSA]; [ASX: NWS, NWSLV] subsidiary Move, Inc., today introduced iMessage support for its realtor.com® iOS mobile app, making it even easier for consumers to discover, customize and share home listings with family and friends without ever leaving the messaging screen on an iPhone. The feature allows consumers to share their thoughts on what they love about the home with reaction stickers.
The app extension makes it even easier for homebuyers to access and share for-sale home listings from the entire realtor.com® database, the most comprehensive source of home listings among competing national apps.
"Today's home buyers, especially millennials who make up the largest home buyer segment, are used to searching and communicating on the go," said Nate Johnson, chief marketing officer at realtor.com®. "Our iMessage app was designed with this way of communicating in mind, making it simple to share photos, and listing information of for-sale and for-rent homes instantaneously within an iMessage conversation. We've made the process even more fun and collaborative by giving users the option to call out what they like about the home by adding reaction stickers."
With the realtor.com® app for iMessage, consumers are able to:
- Search for home listings they recently viewed and/or saved on the realtor.com® iOS mobile app, and discover properties they happen to be nearby
- Preview basic information about a home, such as price data, the number of bedrooms and bathrooms and square footage
- Add a reaction sticker with the phrases "Love It!," "Let's go see it!," "What do you think?," "Love the kitchen!," "Nice bathroom!," or "Has a pool!" to a home listing or a specific photo within a home listing
- Send off to the recipient as an iMessage
Once a home listing is shared via an iMessage, individuals in the conversation can view basic information about a listing or tap the listing to view more property information in the realtor.com® mobile app. If they do not have the app, they will be prompted to download the app on the App Store.
The realtor.com® app can be download for free on the App Store here, and the realtor.com® app for iMessage is available for download on iOS 10 and above here. Users must enable the realtor.com® app for iMessage through the app drawer in iMessage to use the functionality. Additional reaction stickers will be available in the coming months.
Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
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