Randy's Donuts And Odd Future Strike Co-Branding Deal With Live Nation Merchandise

LOS ANGELES, June 22, 2017

Odd Future and Randy's, one of Los Angeles's most famous donut shops, will build a program across licensed categories, including apparel and accessories for distribution exclusively at contemporary streetwear retailer, Zumiez.  The line will be available online and in stores on June 23.

To celebrate, two back to back events will commence at Zumiez in Culver City on June 24 from 1:00-3:00 PM and end with an after party at Randy's Donuts from 4:00-6:00 PM.  Members of Odd Future will be in attendance at both locations. 

Additionally, Randy's Donuts landmark sign will be wrapped in the Odd Future donut logo and will feature an exclusive Odd Future Donut on their menu at the Randy's starting today through Sunday, June 25th.

Given their experience and successful track record in the space, it was a natural progression for the company to extend its expertise to Randy's Donuts to help secure broader distribution and fulfill retailer needs. 

Music merchandise is in high-demand, extending the experience of live and recorded music into a physical keepsake or symbol of ultimate fandom. More and more artists and brands are cultivating unique merchandise to meet this demand from fans across the globe.