Performance Marketing Insights Europe 2016 Kicks Off with Panel Session Featuring Executive from CAKE by Accelerize

NEWPORT BEACH, California, June 30, 2016

Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced the company's EMEA managing director, Ewan Darby, is part of a speaking panel titled "The Traffic Quality Balloon Debate" that will open the first day of Performance Marketing Insights (PMI) Europe 2016. Taking place on July 4 at 9 am, BST, the session will focus on monitoring digital traffic sources to continually optimize ROI. Joining Darby on the panel is Chris Tradgett from Publisher Discovery, Mark Kamminga from Advidi and Ablert Schwarzmeier from ad2games. PerformanceIN, a leading online media company and global publication for performance marketing news, is the organizer of the conference and the first European Performance Marketing Awards. For this award, CAKE is nominated for the Publisher's Choice of Network or Platform category.

The PMI Europe 2016 panel presentation will provide perspectives on how companies navigate the constantly evolving digital ecosystem. Bringing together diverse sectors, including retail and app gaming, this session will offer best practices to achieve optimal traffic quality as well as explore sophisticated approaches to publisher sourcing. Additionally, insights will be shared with regards to combating fraud, and the mechanisms and tools required to do so.

This year PMI is also introducing the first European Performance Marketing Awards; winners will be unveiled on July 4 at the Grand Hotel Krasnapolsky in Amsterdam. Nominated for the Publisher's Choice of Network or Platform: Rest of The World, CAKE is also sponsoring the "Best Use of Mobile" award. The awards recognize outstanding contributors to the industry across a broad range of categories including Best in Mobile, Best Agency-Led Campaign, Best Content Marketing Campaign and more. Entries were assessed on strict criteria, including innovation, 2015 return on investment, campaign execution and overall company success. The judging panel is made up of experts from a variety of organizations within the digital marketing industry, including representatives from AppNexus, Topcashback and Yahoo.

The PMI Europe 2016 will provide inspirational keynotes and thought-leadership sessions over the course of the two-day event. Click here to set up a one-on-one meeting with CAKE at the show or visit stand #50.

About CAKE by Accelerize 

CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit http://www.getcake.com.