OTC Markets Group Welcomes Celsius Holdings to OTCQX

NEW YORK, Jan. 11, 2016

Celsius begins trading today on OTCQX under the symbol "CELH."  U.S. investors can find current financial disclosure and Real-Time Level 2 quotes for the company on www.otcmarkets.com.

"We are pleased to welcome Celsius to our family of established, investor-focused OTCQX companies," said Jason Paltrowitz, Executive Vice President of Corporate Services at OTC Markets Group.  "Trading on OTCQX will help Celsius increase its visibility with investors by providing transparent trading and convenient access to its news and financial disclosure. We look forward to supporting Celsius' continued growth in the public markets." 

Gerry David, Chief Executive Officer of Celsius Holdings, Inc., stated, "We are pleased to begin trading on the well-respected OTCQX, and this transition underscores our commitment to transparency and providing liquidity to our investors.  We enter 2016 with growing confidence in our long-term prospects.  We have worked tirelessly to build a national distribution network, increase our brand awareness and secure endorsements and support from celebrities and industry leaders."

Gutierrez Bergman Boulris, PLLC serves as Celsius' OTCQX Advisor, responsible for providing professional guidance on OTCQX requirements and U.S. securities laws.

About Celsius Holdings, Inc.
Celsius Holdings Inc. is a global science-based functional beverage company, founded in April 2004. Celsius® provides healthy energy in the form of ready to drink and powder formulas powered by MetaPlus™, a proprietary blend of quality ingredients including Green Tea with EGCG, Ginger, Taurine, Gaurana, and B and C vitamins. 

Backed by multiple published university studies, drinking Celsius before exercise has been proven to help burn up to 93% more body fat, burn 100 calories and more per serving and provide healthy clean energy.  The first university study was conducted in 2005, and additional studies from the University of Oklahoma were conducted over the next five years.  All studies were published in peer reviewed journals and validated the unique benefits Celsius provides to the consumer.