Option launches new iCON USB modem series into U.S. with CincinnatiBell as first customer

iCON 452 Designed to Give U.S. Service Providers Enhanced 3G Access
Through AWS at the Fastest Network Speeds Available in the Country
 
LEUVEN, Belgium  and CINCINNATI,  Ohio, July  14 2009  -  Option.N.V.
(EURONEXT  Brussels:  OPTI;  OTC:  OPNVY),  the  wireless  technology
company, , today announced the launch of its iCON 452 HSPA+ USB modem
series in the U.S. with Cincinnati Bell Inc. (NYSE: CBB) as the first
customer.
 
Cincinnati Bell now carries the Option iCON 452, which uses  Advanced
Wireless Services (AWS)  Spectrum and provides  the fastest  Internet
connection possible  at  enhanced  3G speeds.  The  iCON  452  allows
Cincinnati Bell  to  offer  attractively priced  enhanced  3G  mobile
broadband service with  twice the monthly  data allowance of  similar
products in the Cincinnati market area.
 
With Option's Zero-CD®  Plug'n Play Technology,  users simply  insert
the device into a  computer, install the  software and are  instantly
connected to  the  Internet. This  makes  it an  ideal  solution  for
working remotely, studying off campus,  connecting online at home  or
anything else  that  requires  a fast  and  functional  solution  for
broadband connectivity on the move.
 
"The iCON 452 is launching on Cincinnati Bell's enhanced 3G  wireless
network, which means it is ideal for the person who wants fast,  easy
and superior  broadband connectivity  throughout the  Cincinnati  and
Dayton regions,"  said  Tim  Bracken,  director  of  Cincinnati  Bell
Wireless. "Independent drive tests have proven that Cincinnati Bell's
wireless network  has  the fewest  dropped  calls, and  according  to
internal testing, our  3G network is  the fastest in  our market.  We
work hard to ensure our network has the best possible voice  coverage
and are pleased to now  offer superior mobile broadband access  using
the Option iCON 452."
 
With its convenient retractable USB connector, iCON 452 is a stylish,
easy-to-use device that maximizes  user's coverage capacity with  its
quad-band configuration. A built-in Micro-SD slot allows the iCON 452
to double  up as  a  portable storage  solution, capable  of  holding
several gigabytes of memory.
 
Option's iCON 452 3G USB modem is currently available with service in
Cincinnati Bell's 3G wireless footprint, which covers the  Cincinnati
and Dayton metropolitan areas.
 
"Option's ability to deliver the fastest Internet connection possible
is just  one of  the  many ways  it  helps companies  increase  their
innovative wireless  offerings,"  said Jan  Callewaert,  CEO  Option.
"While our partnerships in the U.S. have primarily been with national
service  providers,  we're  also  interested  in  working  with  more
regional providers like Cincinnati Bell to help them deliver exciting
broadband  services   to  their   customers  and   to  compete   more
effectively."
 
More information and screenshots of the iCON 452 are available at
http://www.option.com/en/products/products/usb-modems/icon452/.
For   pricing    and   rate    plan   information,    please    visit
www.cbwireless.com.
 
For the PDF  version of  the press release  in English  or in  Dutch,
please click on the link below:
 
This announcement was originally distributed by Hugin. The issuer is 
solely responsible for the content of this announcement.